Area Sales Manager

Area Sales Manager – Surfacing & Play Sectors

• Location: North of England (Field-Based)
• Territory Coverage: Cheshire, Cumbria, County Durham, Derbyshire, Greater Manchester, Lancashire, Lincolnshire, Northumberland, Westmorland, Yorkshire
• Salary: £38,000 – £45,000 Base Salary + Performance Bonus + Company Car + Benefits

About Our Client

We are delighted to be partnering exclusively with a genuine market leader in the surfacing industry. Renowned for delivering premium, high-durability surfacing solutions, they have established an enviable reputation across the sports, local authority, and play sectors. Due to sustained commercial growth, they are now seeking a high-calibre Area Sales Manager to take full ownership of their Northern territory.

The Opportunity & Benefits

This role offers an exceptional platform for a technical or consultative sales professional looking to advance their career with an industry champion. On offer is:

• Financial Package: £38,000 to £45,000 per annum base salary (negotiable based on experience).
• Bonus Scheme: Highly rewarding, uncapped bonus scheme directly linked to sales performance.
• Assets & Perks: Dedicated company car, 23 days annual leave + Bank Holidays, and enrolment into the company pension scheme.
• In-Depth Training: Comprehensive initial induction and ongoing technical training covering product composition, sports/play usage guidelines, and sector compliance.

Key Responsibilities

As the Area Sales Manager, you will lead a dual-focus strategy of account management and new business development across the North of England. Your core responsibilities will include:

• Strategic Growth: Formulating and executing a territory business plan to manage existing accounts and convert new business opportunities to exceed regional sales targets.
• Contractor Network Management: Supporting an established network of regional Surfacing Contractors with commercial activities, while systematically onboarding new contractors to meet rising demand.
• Specification & Pitching: Promoting a market-leading surfacing range directly to Local Authorities, Sports Clubs, Community Projects, and Play Equipment Manufacturers.
• Project Tracking: Identifying and pursuing upcoming commercial tenders and local projects to secure early-stage quoting opportunities.
• Technical Consultation: Acting as the go-to regional expert, providing technical product advice to Sports Contractors, Architects, Town Planners, and Design Consultants.
• CRM & Reporting: Leveraging the internal CRM system to maintain impeccable data accuracy, tracking competitor trends, and reporting pipeline forecasts.

What We Are Looking For

We want to hear from driven, autonomous sales professionals who match the following criteria:

• Sales Background: A proven track record in consultative, solution, or technical B2B sales.
• Sector Cross-Over: Prior experience within outdoor play, landscaping, surfacing, or civil engineering is highly desirable.
• Alternative Backgrounds Welcomed: We are also keen to speak with individuals who have a strong background in developing contractor business. This includes experience working within tool/plant hire, builders' merchants, electrical wholesalers, trade counters, or heavy construction supply environments.
• Communication: Exceptional interpersonal skills, with the ability to comfortably deliver tailored product presentations to technical stakeholders.

• Mobility: A self-motivated operator who is comfortable managing their own diary and travelling