Marketing Manager

Marketing Manager

What are we looking for? 

This is a role for a strategic and creative marketing professional who thrives on delivering impactful campaigns and building strong partnerships.

As Marketing Manager, you’ll play a pivotal role in driving student recruitment, enhancing brand recognition, and creating innovative marketing solutions that resonate with diverse audiences.

If you’re passionate about education, skilled in multi-channel marketing, and ready to lead, this is your opportunity to make a meaningful impact.

What you'll be doing

You’ll lead the development and implementation of local and global marketing campaigns, events, and training plans to support recruitment targets and strategic objectives. Key responsibilities include:

• Designing and delivering outreach campaigns to boost brand awareness and drive student recruitment.
• Building and maintaining relationships with university stakeholders to ensure consistent messaging and alignment with recruitment needs.
• Organising and managing events such as open days, workshops, and information sessions within local communities.
• Developing training tools and calendars for sales, admissions, and agents, including webinars and online sessions.
• Creating tailored messaging for each stage of the student journey using CRM automation.
• Conducting market research to inform campaigns and provide insights on competitor positioning.
• Collaborating with cross-functional teams to produce marketing materials, including printed collateral, social media content, paid media campaigns, and alumni engagement activities.
• Managing and mentoring Marketing Executives or Assistants, ensuring high-quality output and professional growth.

Person Specification

Essential:

• A degree or equivalent marketing qualification.
• At least 5 years’ experience in a marketing role within a commercially driven environment.
• Proven expertise in both B2B and B2C marketing, ideally within the education sector.
• Strong project management and organisational skills.
• Proficiency in Adobe tools (InDesign) and online graphic platforms like Canva.
• Experience with Microsoft Dynamics 365 and generative AI tools.
• Exceptional copywriting, communication, and stakeholder management skills.

Desirable:

• Experience in marketing leadership or management roles.
• Familiarity with print and digital campaign planning.
• Understanding of non-traditional learner audiences and UK-funded studies.

About the team

You’ll work closely with the Deputy Director, Partner Marketing, and collaborate with a dynamic marketing team, including specialists in community, performance, and social media. You’ll also liaise with recruitment, admissions, and centre teams to maximise outcomes and ensure alignment across functions.

What we offer

At Cambridge Education Group, we foster a supportive, fast-paced, and innovative work environment. You’ll benefit from opportunities to develop your expertise, share ideas, and contribute to meaningful change. Our values—Expert, Authentic, and Innovative—guide everything we do, ensuring a workplace where you can thrive and achieve more.

About Cambridge Education Group

Cambridge Education Group is a global leader in education services, partnering with universities to deliver exceptional learning experiences. Whether working in one of our OnCampus centres, supporting partner universities through CEG Digital, or transforming medical education with iheed, you’ll join a diverse and friendly team committed to making a difference.

Benefits  

• Perkbox (includes hundreds of discounts on brands)  

• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as a dedicated Mental Health Support Network. 

• Private Medical  

• Life Assurance  

• Cycle to work scheme 

• Car Leasing 

• Discounts with childcare providers during School holidays  

• Staff Discount on CEG Digital courses  

• Mentoring scheme  

• Enhanced annual leave entitlement  

CEG is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all colleagues to share this commitment.  All successful candidates will undergo background checks in the required countries. Where roles have direct contact with children, including all OnCampus centre- based roles, this will include ID, qualification and reference checks, criminal record checks including an Enhanced Disclosure (or equivalent) in line with safeguarding requirements and our Safeguarding and Prevent Policy (including Children Protection). Any offer of employment is subject to all checks being satisfactory. The Company also expects all colleagues to share the Company’s commitment to Equal Opportunities within the workplace. 

Marketing Manager application closing date - 17/06/2026