Area Sales Manager / Territory Sales Representative

Cole & Yates Ltd

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Job Title: Area Sales Manager / Territory Sales Representative
Location: South of England (Field-Based / Hybrid Remote)
Salary: £38,000 – £45,000 Base Salary + Bonus Scheme
Sector: Sports & Recreation Infrastructure / Construction Sales / Building Materials / /Landscaping / Leisure / Commercial Outdoor Play & Fitness.  
Benefits: Company Car, 23 Days Holiday + Bank Holidays, Pension Scheme, Product Training

Position Overview

Are you an experienced Area Sales Manager, Territory Manager, or Business Development Manager looking to step into a market-leading business?

We are seeking an ambitious sales professional to drive B2B sales growth and foster long-term partnerships across the South of England.

Representing an industry-leading brand, you will take a consultative sales approach to deliver high-quality surfacing solutions. You will work closely with commercial contractors, local authorities, sports clubs, and within the play sector. This field-based role perfectly blends strategic account management with targeted new business development.

Key Responsibilities (What You'll Do)

  • Drive Regional Sales Growth: Manage high-value existing accounts and hunt for new business development opportunities by executing a strategic territory management plan.
  • Support Subcontractor Networks: Partner closely with our network of Surfacing Contractors, supporting their commercial activities while selectively expanding the network to meet demand.
  • Consultative Selling: Act as the trusted technical expert for Main Contractors, Subcontractors, Local Authorities, Play Equipment Companies, Architects, and Specifiers.
  • Pipeline & Project Management: Identify, track, and pursue upcoming commercial construction projects to secure high-value quotation and tender opportunities.
  • CRM & Market Intelligence: Maintain accurate data on the CRM system, attend industry networking events, and track competitor activity to maximise market share.

Candidate Requirements (What You Bring)

  • Proven Sales Experience: Successful track record in field sales, solution selling, technical sales, or specification sales.
  • Industry Background: Experience within construction sales, building materials, outdoor play, landscaping, or surfacing is highly desirable.
  • Trade Sector Knowledge: We also highly welcome applicants from builders merchants, trade counters, tool hire, or construction supply environments.
  • Commercial Acumen: Strong relationship building, presentation, and negotiation skills, with the ability to close deals with decision-makers.
  • Mobility: Highly self-motivated, organised, and holding a valid UK driving licence for extensive regional travel.

Perks & Benefits (Why Join Us?)

  • Market Leader Stability: Represent a dominant, recognisable brand with a premium product range.
  • Earning Potential: Competitive base salary up to £45,000 with a bonus scheme linked directly to your performance.
  • Fully Expensed Travel: Company car, fuel card, and mobile tools provided.
  • Career Development: Comprehensive initial induction and ongoing technical training on our products and target sectors.
  • Package: 23 days holiday (plus Bank Holidays) and company pension enrolment.

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Key Keywords Targeted for SEO:

  • Area Sales Manager, Territory Sales, Business Development Manager, Field Sales Executive
  • B2B Sales, Consultative Sales, Solution Selling, Account Management, New Business Development
  • Construction Sales, Building Materials, Landscaping, Surfacing Contractors, Main Contractors, Architects
  • Builders Merchants, Specification Sales, Territory Management, CRM
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