Assistant Store Manager

Assistant Store Manager

Location: Kemble Drive SN2, United Kingdom

Salary: Competitive

Vacancy Type: Fixed Term Contract, Full Time

About us:

We are excited to be opening a brand-new pop-up store in Swindon, launching in August 2026, bringing together a fresh team of Crocodiles for a unique 12‑month journey. This is a fantastic opportunity to be part of a new adventure from day one, shaping the customer experience, building a strong team culture, and making a real impact in a fast-paced retail environment.

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, with the crocodile as its iconic rallying signature.

Present in nearly 100 countries, Lacoste is a globally recognised French brand known for its distinctive expertise - from product creation to omnichannel retail.

At Lacoste, elegance goes beyond style - it influences everything we do, including our social and environmental commitments.

Joining Lacoste means becoming part of a global community of 8,500 people, united by a shared ambition to move forward and build the future. We are committed to equal opportunities, developing talent, and embracing diversity.

Lacoste is part of the MF Brands Group, alongside Aigle, Gant, and Tecnifibre.

Your mission as an Assistant Store Manager

• Support the Store Manager in leading, motivating and developing the team
• Act as a role model on the shop floor, delivering an elevated and personalised client experience
• Drive sales performance through strong KPI management and commercial insight
• Oversee and support performance management processes in collaboration with HR
• Ensure the smooth day-to-day operation of the store
• Maintain impeccable standards of visual merchandising and store presentation
• Contribute to building a cohesive, engaged and high-performing team

What we offer

• Competitive salary
• Attractive commission scheme
• 28 days annual leave (inclusive of bank holidays)Up to 65% employee discount on Lacoste products
• Employee Assistance Programme
• Uniform allowance
• Family friendly policies

Profile

What you bring

• Proven experience in a similar leadership role within Fashion or Luxury retail
• Strong leadership and coaching skills with the ability to inspire others
• A results-driven mindset with solid commercial awareness
• Excellent communication skills, with the ability to engage at all levels
• A collaborative, hands-on and solution-oriented approach
• A passion for retail, people development and customer experience
• Strong alignment with Lacoste values: Play by Daring, Play with Elegance, Play as One Team, Play with Tenacity

To Apply

If you feel you are a suitable candidate and would like to work for Lacoste, please click apply to be redirected to our website to complete your application.