Brand Activation Manager
LWC Drinks · Direct employer
Reports to: Sales Manager & Signature Brands Managers
Depot: Manchester
Overview
To own and activate internal and external regional activation of Signature Brands' portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %.
Main Duties
• Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails.
• Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
• Mobilise regional telesales to accelerate portfolio growth.
• Maintain existing and drive new distribution of Signature Brands products.
• Grow the rate of sale of Signature Brands via activation of portfolio investment plans.
• Expand the range and presence of Signature Brands portfolio through activation of the Innovation launch strategy.
• Demonstrate expertise in Investment tactics to maximise margins.
• Assess and activate events which deliver positive ROI dynamics.
• Management of POS placement, merchandising and sampling.
• Host and attend key account sampling and promotional programmes (which you may run).
• Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit the customer base of accounts.
• Act as a Brand owner across any given region.
Knowledge and Experience:
Key Skills: Functional
• Able to prioritise tasks and organise time efficiently.
• Develop and maintain close relationships with new and existing clients.
• Competitive, sales-driven mindset.
• Ability to present to a range of stakeholders, including customers and colleagues.
• Commercial awareness.
• Experience with event planning and organisation is desired.
• Computer literate with fluency in Excel.
• Beverage knowledge, including beer, cider, spirits and soft drinks. WSET qualifications are an advantage.
• On-trade experience, either in senior management, wholesale or brand development.
• Valid driver's licence.
Key Skills: Behavioural
• Act as Brand owner across any given region.
• Able to consistently deliver.
• Proactive leadership skills and the ability to mobilise others.
• Reactive to current events, able to capitalise on any positive PR or Marketing opportunities.
• Drive to progress and excel in role.
A discretionary 20% bonus may be granted annually, subject to performance against defined KPIs.
LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However, we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,500 people, at 18 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester.
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