Chief Commercial Officer

Sewell Wallis is exclusively partnering with a manufacturing business based in Alfreton with a long-standing heritage in quality, who are looking for a Chief Commercial Officer. Operating as a vertically integrated, product-led business, they are entering a critical phase of commercial transformation and growth. The business is focused on rebuilding profitable growth, strengthening customer engagement, improving operational alignment, and modernising its omnichannel commercial capability across retail, digital, wholesale, and international markets.

This is not a traditional sales leadership role. It requires a commercially ambitious, operationally hands-on leader who can unite all revenue-generating and customer-facing functions behind a clear strategy for growth and execution.

What will you be doing?

• Lead and integrate all commercial and customer-facing functions across the business
• Develop and deliver a clear multi-channel commercial growth strategy aligned to the business plan.
• Drive sustainable sales growth across: Retail, E-commerce, Wholesale, International markets and Licensing.
• Take ownership of commercial forecasting, trading performance, and growth delivery
• Lead the ongoing development of a modern omnichannel commercial model
• Improve trading performance across all direct-to-consumer channels
• Improve omnichannel integration between physical retail and digital channels
• Lead the wholesale and international sales strategy
• Strengthen relationships with existing global partners while identifying new growth opportunities
• Drive expansion across strategic international markets
• Lead marketing and brand communications strategy to strengthen brand desirability and commercial effectiveness
• Develop a stronger data-led customer acquisition and retention strategy
• Provide clear insight into: sales performance, product performance, margin quality, promotional effectiveness
• Challenge pricing, markdown, and promotional activity where necessary
• Improve stock efficiency and support better inventory utilisation
• Work closely with Finance and Operations to align commercial decisions with cash, margin, and operational capability
• Build, lead, and develop a high-performing commercial team
• Ensure robust KPI reporting, forecasting, and performance management disciplines are embedded across commercial functions
• Support strategic business planning and long-term commercial development

What skills are we looking for?

• Significant senior commercial leadership experience within manufacturing or product-led environment
• Proven track record of: delivering revenue growth, leading multi-channel commercial functions, driving turnaround or transformation activity and improving profitability and commercial performance
• Experience operating within complex, fast-paced, and operationally demanding businesses
• Previous experience working closely with operational, production, supply chain, and finance teams
• Experience within SME, owner-led, or entrepreneurial environments is highly desirable

What's on offer?

• c.£80,000 + realistic and attractive bonus structure to achieve an OTE of £100k+
• Pension salary sacrifice scheme
• Initially office-based (first 3-6 months) to embed into the business
• Hybrid working thereafter (minimum 2 days per week in the office)
• 36 days holiday (including public holidays)

If you're looking for a role where you can genuinely influence business performance, drive operational discipline, and make a measurable impact, we would welcome a confidential conversation.

Apply for this role below or contact Sue for more information.

To apply please send your CV, quoting our reference and specifying which website you saw this position advertised on. Due to the high volume of applications please accept that if we have not responded to your application within seven days, your application has not been successful. Sewell Wallis is a specialist recruitment company with a vast amount of experience in our industry we offer permanent, temporary and interim recruitment support for accounting and finance, human resources and business support positions. We recruit at all levels within finance from Purchase Ledger Administrator and Credit Controller level through to Financial Controller and Director positions. With offices in Sheffield and Leeds, we are well situated to cover all of South Yorkshire, West Yorkshire and Manchester. Please visit our website for more information on accountancy and finance jobs and human resources or business support positions.