Content specialist-Reading

Ref: 23410

Job Title: Content Specialist - Reading
The Skills You'll Need: SEO,GEO, AEO, Marketing, B2C ecommerce, AI
Your New Salary: up to £35k, depending on experience
Office based 
Perm 
Start: ASAP

Content Specialist - Reading- What You'll be Doing:
Content Creation and Optimisation (SEO, GEO & AEO)
Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue. 
Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy. 
Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey. 
Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments. 
Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance. 
Apply on-page SEO best practices including metadata, internal linking, heading structures, schema markup, and content formatting. 

Cross-Functional Collaboration
Collaborate closely with the Paid Media to align organic and paid search strategies, keyword targeting, landing page optimisation, and campaign messaging. 
Work closely with Product to support new product launches and GTM activities. 
Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels. 
Share search insights, keyword trends, and audience behaviour data with wider stakeholders. 
Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth. 

Reporting & Performance Analysis
Monitor and report on organic content performance including rankings, traffic, engagement, conversions, and AI search visibility. 
Use SEO and analytics tools to identify content opportunities, measure performance, and provide actionable recommendations. 
Track industry trends, competitor activity, and emerging search developments to continuously improve content strategy. 

 Content Specialist - Reading- The Skills You'll Need to Succeed:
Experience in SEO content marketing roles, ideally within B2C eCommerce. 
Proven experience creating and optimising content for both traditional SEO and AI-led search platforms. 
Exceptional written English with strong attention to tone, clarity, and detail.
Strong skills in keyword research, search intent analysis, copywriting and content optimisation. 
Good understanding of SEO principles including on-page SEO, internal linking, content structure, and technical SEO fundamentals. 
Understanding of GEO, AEO, and AI-driven search trends is highly desirable. 
Familiarity with SEO tools such as SEMrush, Ahrefs, Google Search Console, GA4, or similar platforms. 
Strong research, analytical, and problem-solving skills with excellent attention to detail. 
Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment. 
Curious and passionate about the future of search, content, and AI-driven marketing.