conversion rate optimisation manager

CRO Manager – Glasgow

About the Role
Wholesale Domestic is looking for a commercially focused CRO Manager to lead conversion rate optimisation across our eCommerce brands, Wholesale Domestic and Top Radiators. You'll own the CRO strategy, identify opportunities to improve customer journeys, and drive measurable growth in conversion rate, AOV, and overall website performance.

Key Responsibilities

• Own and deliver the CRO roadmap across both websites.
• Analyse customer behaviour and identify conversion barriers.
• Plan, execute, and evaluate A/B and multivariate tests.
• Use analytics and customer insights to drive optimisation decisions.
• Define UX, content, and functionality requirements to improve performance.
• Monitor and report on key KPIs including conversion rate, funnel performance, and AOV.
• Collaborate with marketing, content, CRM, and development teams.
• Lead, coach, and develop the CRO team.

What We're Looking For

Essential

• Proven CRO, UX, or optimisation experience within eCommerce.
• Strong track record of delivering measurable performance improvements.
• Excellent understanding of customer behaviour and conversion psychology.
• Experience with GA, GTM, and CRO testing platforms.
• Strong analytical, communication, and stakeholder management skills.
• Previous experience leading and developing a team.

Desirable

• Experience with BigCommerce or similar platforms.
• Knowledge of product data, filters, and faceted navigation.
• Retail or home/interiors sector experience.
• Basic HTML/CSS understanding.
• Awareness of AI applications within CRO and personalisation.

Success in the Role

You'll be responsible for delivering measurable improvements in conversion rates, customer journeys, and commercial performance while embedding a culture of experimentation, insight, and continuous improvement.