Ecommerce Performance Marketing Manager

JOB TITLE: Ecommerce Performance Marketing Manager

SALARY: £35,000-£45,000 + benefits

LOCATION: Reading (Full-Time Office Based)

Drive ecommerce growth, scale performance, and take ownership of paid media strategy for a globally recognised technology brand. We're looking for a commercially driven Ecommerce Performance Marketing Manager to lead high-performing Google Ads campaigns, optimise customer acquisition, and drive D2C revenue growth across the UK market.

The Role – Ecommerce Performance Marketing Manager

In this role you will own and optimise paid media campaigns across Google Ads, Bing Ads and emerging AI advertising platforms, scaling campaigns across Search, Shopping, Performance Max, Demand Gen and Remarketing.

In addition, you'll have the following responsibilities:

• Working closely with external agencies to improve campaign performance and deliver growth targets.
• Managing and optimising Google Merchant Centre and product feed performance.
• Testing audiences, creatives, bidding strategies and landing pages to maximise ROAS and conversion performance.
• Managing paid media budgets and identifying new growth opportunities.
• Collaborating with SEO, Content and Paid Social teams to support a joined-up acquisition strategy.
• Analysing campaign performance and providing clear, actionable insights.
• Monitoring key KPIs including ROAS, CPA, conversion rate and revenue growth.

What You'll Need to Succeed

We are looking for an experienced performance marketer who has worked within an ecommerce, retail or D2C product-led environment, whether that be Consumer Electronics, Accessories, IT Hardware, Homeware, FMCG or a similar product-focused brand.

In addition, you'll need the following skills and experience:

• 3+ years' experience managing Google Ads campaigns, either agency-side or in-house.
• Strong experience across Search, Shopping, Performance Max and Demand Gen campaigns.
• Experience with Google Merchant Centre and product feed optimisation.
• Experience managing external agencies and delivering against commercial targets.
• Good understanding of Paid Social and SEO within a wider acquisition strategy.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, performance-driven environment.
• Interest in AI advertising, automation and emerging digital marketing trends is advantageous.

Please note: This role is focused on ecommerce and physical products. Candidates whose experience is primarily within SaaS, recruitment marketing, lead generation or B2B demand generation may be less aligned to the requirements of this position.

We are a Disability Confident Employer (Level 1) and are committed to providing reasonable adjustments to ensure an inclusive recruitment process.

If you require any accommodations, please contact Zoe Chatley at (url removed).

Keywords: Paid Media, Google Ads, PPC, Performance Marketing, Digital Marketing, Ecommerce, Paid Search, D2C Marketing, Google Shopping, Performance Max, Demand Gen, ROAS, Acquisition Marketing