General Sales Manager

Perfect Placement

Our client, a reputable multi-franchise approved automotive dealership located in Gloucester, is seeking an experienced General Sales Manager to join their expanding team. This role offers an excellent opportunity for a driven professional to lead a dedicated sales team, enhance dealership performance, and contribute to the growth of a well-respected family-run automotive business.

Benefits of a General Sales Manager:
  • Competitive starting salary, fully negotiable based on experience
  • Uncapped departmental performance-related bonus scheme
  • Company car included
  • 31 days annual leave, with bank holidays worked given a day off in lieu
  • Guaranteed 5.5-day working week, with no Sundays required
  • Half-day off during the week
  • Full in-house and manufacturer-accredited training programmes
  • Contributory workplace pension scheme
  • Death in service benefits
  • Access to exclusive staff discounts on new and used vehicles, servicing, and parts
  • Long-term career development within an expanding dealership network
Duties of a General Sales Manager:
  • Lead and motivate a team of six Sales Executives to achieve targets across new and used vehicle sales, finance, and insurance products
  • Develop and implement sales strategies to enhance dealership profitability and market presence
  • Manage daily operations ensuring high standards in showroom and forecourt presentation
  • Oversee customer interactions face-to-face, via phone, and email, ensuring exceptional service and satisfaction
  • Liaise with the marketing and digital sales teams to promote vehicles and services effectively online and offline
  • Monitor and maintain high Customer Satisfaction Index scores, handling complaints efficiently
  • Track and analyse Key Performance Indicators (KPIs) to measure team and dealership performance
  • Ensure all sales and transactions are fully FCA compliant
  • Participate in closing deals, including underwriting part exchanges as a General Sales Manager
  • Supervise dealership operations in the absence of senior management or Group Service Manager
  • Maintain an understanding of market trends and competitors to foster growth and innovation
Requirements of a General Sales Manager:
  • Proven experience in a sales management role within a medium-to-large franchise-approved automotive dealership
  • Strong leadership and team management skills, with the ability to motivate a diverse workforce
  • Professional, calm, and strategic approach to dealership operations
  • Excellent communication skills, capable of liaising effectively with internal teams and external stakeholders
  • Robust analytical and problem-solving abilities to anticipate and overcome challenges
  • Valid UK driving licence with minimal points
  • Full knowledge of FCA compliance standards
  • A proactive attitude with a focus on growth, customer satisfaction, and operational excellence
Contact Sarena Abbott, Automotive Recruitment Specialist at Perfect Placement covering Gloucester and Gloucestershire 
, today to discover more about this fantastic General Sales Manager opportunity.

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