In-House Social & Content Creator

In-House Social & Content Creator

Manchester (required) Office Based

Brand & Marketing team

Established company

Salary - £29k pa

Applicants must be eligible to work in the UK

Aim Smarter is a community-driven technology platform for the promotional products industry. 2,300 distributor members, supplier partners, and modern merch sellers, all under one roof.

Our position in the industry is shifting. We are changing the way we tell our story, and we are looking for someone to help us tell it.

That means a deep love of storytelling, a natural fluency with how culture moves online, and the instinct to make content that actually connects, across every platform, with every audience, including the next generation entering this industry.

What this role is

This is not a social media scheduling job. It sits at the intersection of storytelling, platform strategy, community documentation, and creative execution.

The raw material is people. Members running businesses. Supplier partners building products. A network with real stories inside it that nobody is telling yet. Your job is to find those stories, shape them, and make them land differently on every platform they need to live on.

You will work closely with the brand and marketing team to figure out what to say, where to say it, and how it should feel to someone discovering the industry for the first time versus a distributor who has been in it for twenty years.

“The community is the content. The role is making that visible in a way that feels human, not produced.”

What you would actually be doing

Running and shaping Aim's social presence across LinkedIn, Instagram, TikTok, Reddit, Snapchat, and Facebook. Not just posting. Thinking about what each platform needs, what feels native versus forced, and why the same story lands differently in different spaces.

Planning and shooting original content on location, mostly handheld and iPhone-led short-form, with higher-production pieces when the moment calls for it. You will be a one-person crew: camera, audio, and lighting basics are all yours.

Attending events, supplier visits, and in-person community experiences to capture content live. Reading the room, finding the moments, and coming away with usable footage every time.

Interviewing members and brand partners on camera, including people who would normally freeze the moment a lens points at them. Pulling authentic moments out of people who would otherwise give you stiff, corporate answers is a skill. We need someone who has it.

Editing for TikTok, Instagram Reels, YouTube Shorts, and longer-form LinkedIn and YouTube. Fluency in Premiere or Final Cut, plus CapCut for fast-turnaround work.

Using AI across the whole pipeline: ideation, scripting, edit acceleration, auto-captioning, b-roll generation. We do not see AI as a way to cut corners on quality. We see it as the reason one person can now do work that used to need three. We want someone whose taste is the bottleneck, not their editing speed.

Running day-to-day community management across platforms: replying to comments and DMs, spotting sentiment shifts, and feeding member feedback back to the wider team.

Collaborating with the brand and marketing team on platform direction, content strategy, and whatever needs building next.

Platforms – not just technically – culturally

You need to understand how these spaces actually work. Not from a playbook. From instinct and immersion.

What performs on LinkedIn is not what performs on TikTok. What resonates with a first-year seller is not what lands with someone who has run a distributorship for two decades. What feels authentic on Reddit gets destroyed if you apply the same logic to Instagram.

The platforms you need to know: LinkedIn, Instagram, TikTok, Reddit, Snapchat, Facebook. Not all equally. But well enough to know what belongs where, and why.

What we need to see from you

A portfolio of short-form social content that has actually performed, not just looked nice. Views, engagement, growth. Show us the numbers alongside the work.

Demonstrable AI fluency. Name the tools you use day-to-day and show us what they unlock. Comfortable adopting new ones as they emerge, because this space moves fast.

Strong opinions about what good social looks like, and the confidence to advocate for them. If something will not land, we want you to say so.

A right to work in the UK and the ability to travel to the US without sponsorship. Some travel will be required, including occasional evenings and weekends for events.

The kind of person this is actually for

You are culturally switched-on. You notice things about how people communicate online that most people miss. You have opinions about brands, which ones are doing it right, which ones are performing rather than connecting, and what the difference actually is.

You are comfortable on camera and comfortable behind it. You can walk into a room of strangers and put nervous interviewees at ease in two minutes.

You understand Gen Z behaviour not because you read a report about it, but because you live it or you pay close enough attention that the distinction barely matters.

You are warm, socially intelligent, and willing to travel and meet people. A large part of this role happens in rooms, not on screens.

You are creative but you can also execute. Ideas that never become things are not useful here. The ability to do both is the whole point.

You do not need a degree. You need taste, instinct, a portfolio that proves it, and the ability to show us your thinking.

Platform -native | Storytelling instinct | On and off camera | AI-fluent | Short-form video | Community-led content

What Aim is like

It is an in-person role. The immersion is the point. You learn by being inside the conversations, the decisions, and the dynamics of a company that is actively repositioning itself in its industry. That does not happen remotely.

The team is small and connected. There is no silo between brand, content, and community here. They are the same thing, looked at from different angles.

This is an established company with real infrastructure and industry relationships, not a startup trying to find its footing. But it is thinking hard about what comes next, and it wants people who want to help shape that.

How to apply

Application Process

Once you apply, you will receive an email with details of the next stage.

You will be asked to send your CV, portfolio and a short 2–3 minute video introducing yourself. No script is required – we simply want to see how you communicate.

In your video, talk about one of the following:

• A brand or creator that excels at building community through content, and why.
• A platform, format or cultural trend that brands are underusing, and why.
• Something you have created that you are genuinely proud of, and why it worked.

The video is not a performance. It's a conversation starter that helps us understand how you think.

Aim Smarter is based in Manchester. This role requires you to be Manchester-based and in the office. Remote applications will not be considered.

INDLS

Equals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy. You may be contacted directly by the employer should they wish to progress your application. Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful.