Interim Social Media Manager

This exciting opportunity is for an Interim Social Media Manager to lead and manage social media strategies for a public sector organisation based in Sheffield. This role will work across the communications and marketing team to lead the planning, development and coordination of social content across varied time frames alongside managing workload from longer term planned content to urgent requests at short notice.

Client Details

This public sector organisation plays a pivotal role in delivering services and initiatives to benefit communities. As a medium-sized organisation, it values innovation and strives to maintain a strong presence within its industry.

Description

• Provide strategic leadership for social media activity, embedding and championing best practice across all channels
• Ensure social media supports organisational priorities and delivery of the Communications Strategy
• Lead planning and coordination of social content across short, medium and long-term timelines
• Manage a dynamic workload, balancing planned campaigns with urgent requests
• Align content to organisational priorities to maintain a consistent, proactive, and impactful pipeline
• Maintain high standards of quality, consistency, and accessibility across all social media content
• Oversee adherence to brand, tone of voice, and accessibility guidelines
• Ensure communications are clear, inclusive, credible, and trusted
• Use audience insight to shape content and channel choices, focusing on diverse and hard-to-reach audiences
• Apply sound judgement to maximise engagement, relevance, and impact
• Provide expert social media advice to senior leadership
• Oversee the creation and publication of high-quality visual and multimedia content
• Model best practice and strengthen organisational capability
• Collaborate with internal teams and external partners (e.g. designers, videographers, agencies) to deliver integrated, high-quality content
• Ensure social media output is fully aligned with wider communications activity
• Oversee approvals processes and risk management for social media channels
• Ensure accuracy, compliance, and proactive management of reputational, legal, and political risks
• Participate in an out-of-hours social media rota
• Drive continuous improvement through trend monitoring, performance analysis, and innovation
• Use data and insight to optimise channels, campaigns, and value for money
• Provide leadership in a matrix environment by managing projects, coordinating resources, and supporting colleagues
• Foster a culture of accountability, collaboration, and continuous learning
• Manage allocated budgets effectively, ensuring efficient use of resources aligned to strategic priorities
• Support inclusive growth, environmental sustainability, and organisational value-for-money commitments
• Undertake additional duties as required, including potential future line management responsibilities

Profile

A successful Interim Social Media Manager should have:

• Strong social media expertise, including creating high-quality visual and multimedia content
• Excellent visual judgement with ability to simplify complex information for non-specialist audiences
• In-depth knowledge of digital communications best practice (audience insight, content planning, channel management, performance measurement)
• Skilled in using data and insights to improve impact and value for money
• Experience in political or public-facing environments with understanding of governance and reputation management
• Demonstrates sound judgement, accuracy, and sensitivity in high-profile contexts
• Proven ability to build and maintain relationships with internal teams, senior stakeholders, and external partners
• Strong influencing, negotiation, and interpersonal skills to secure buy-in in complex environments
• Experience in leadership and collaborative working, including project management and supporting team performance
• Line management and performance management experience desirable
• Strong organisational, planning, and problem-solving skills
• Ability to manage multiple priorities and work effectively under pressure
• Experience overseeing budgets
• Applies equality, diversity, health & safety, and accessibility considerations to communications activities

Job Offer

• Daily rate equivalent £52,000.
• Temporary position offering flexibility and a chance to make a meaningful impact.
• Opportunity to work within the public sector and contribute to community-focused initiatives.
• Based in Sheffield.

If you are ready to bring your expertise in social media management to this rewarding role in the public sector, apply now!