Marketing Executive

Job Title: Marketing Executive – Care Occupancy
Location: Hybrid with travel to Bradford Head Office
Hours: 37.5 hours per week
Salary: £30,000 per annum
Contract: 12-month Fixed-Term Contract

Join our dynamic Care Marketing Team as a Marketing Executive!

Are you ready to make a meaningful impact in the care sector? We’re looking for a creative and driven Marketing Executive to join our talented Care Marketing Team.

This is an exciting opportunity to support occupancy growth across our care homes through the delivery of targeted, customer-focused marketing campaigns and high-quality marketing materials.

What you’ll be doing:

• Support and Inspire: Provide expert marketing support and guidance to care homes, helping them develop effective, on-brand and cost-effective local marketing plans and materials.
• Deliver Innovative Campaigns: Plan and implement multi-channel marketing campaigns promoting Anchor care homes to both B2C and B2B audiences.
• Manage Marketing Materials: Oversee the production, ordering and stock management of printed and promotional materials, ensuring quality, accuracy and value for money.
• Analyse & Optimise: Monitor campaign performance through dashboards and reporting tools, ensuring activity delivers strong ROI, CPC performance and occupancy results.
• Creative Collaboration: Work closely with our internal design team, media agency and external suppliers to produce engaging advertising and marketing materials.
• Build Connections: Partner with Home Managers, District Managers and Community Partnership Managers to support local marketing activity and share best practice across the business.  

Who are we looking for?

• Creative Thinker: You have a keen eye for design, excellent attention to detail and strong copywriting skills.
• Marketing Experience: You have experience working within a marketing team, including campaign delivery, media buying and print production. (Experience within the care sector is desirable).
• Relationship Builder: You can quickly build strong rapport and confidently influence stakeholders at all levels.
• Commercially Aware: You have experience managing budgets and evaluating campaign performance to identify opportunities for improvement.
• Organised Multi-tasker: You can manage multiple projects and deadlines while delivering high-quality work.
• Analytical Approach: You are confident working with data, reports and Excel to measure campaign effectiveness and support decision making.

Bring your creativity, strategic thinking and passion for making a difference to our Care Marketing Team – Apply today and start your journey with Anchor!