Marketing Executive

Role: Marketing Executive – Wakefield   

Salary: £35k- £40k DOE per annum

Working Hours: Monday to Friday 9am-5pm

We’re working with a leading SaaS business  who are looking for a dynamic and results-oriented Marketing Executive to support their business development efforts.

The successful candidate will play a crucial role in increasing brand awareness, generating leads, and solidifying our position in the market. This role requires a blend of creativity, analytical skills, and a proactive approach to identifying growth opportunities.

 Key Responsibilities:

Market Research & Analysis:

Conduct thorough market research to identify trends, customer needs, and the competitive landscape. Analyse customer segments and develop targeted marketing strategies.

Marketing Strategy Development:

Collaborate with the marketing team to develop and implement marketing strategies that align with business development objectives. Assist in defining marketing goals and KPIs.

Tender Identification & Response:

Research and find appropriate tenders that align with the company's offerings and strategic goals. Write and submit high-quality ITT responses, ensuring all submissions meet the requirements outlined in the tender documents.

Content Creation:

Create compelling content for various platforms, including blogs, newsletters, and marketing collateral that promote our services. Manage website content updates, ensuring all information is accurate, engaging, and optimised for SEO. Regularly update LinkedIn and other social media profiles to reflect our current offerings, achievements, and industry-related insights.

Digital Marketing:

Manage and optimise digital marketing campaigns across platforms (SEO/SEM, PPC, email marketing, and social media). Utilise analytical tools to track and report on campaign performance and ROI.

Opportunity Pipeline Reporting:

Develop and maintain reporting on the sales opportunity pipeline, including tracking potential leads and current engagements. Provide insights and recommendations based on pipeline data to optimise marketing and sales strategies.

DMU Engagement:

Utilise LinkedIn to locate and engage with Decision-Making Unit (DMU) contacts within our target sectors. Connect with potential clients and stakeholders through direct messaging to foster relationships and explore business opportunities.

Collaboration & Communication:

Work closely with the sales team to create promotional materials, pitch decks, and presentations that support business development. Engage with industry partners and stakeholders to explore collaboration opportunities.

Event Management:

Support the planning and execution of marketing events, webinars, and trade shows to showcase our products and services. Gather feedback and insights following events to refine future strategies.

Brand Management:

Ensure consistent brand messaging across all marketing channels. Monitor brand perception and make recommendations for improvements

Essential skills & Attributes

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2-4 years of experience in a marketing role, preferably in the SaaS or technology sector.
• Proven experience in digital marketing, content creation, and lead generation
• Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, SEMrush, etc.).
• Experience with website content management systems (CMS) and social media platforms, particularly LinkedIn.
• Excellent verbal and written communication skills.
• Proven ability to work collaboratively in a team-oriented environment.
• Experience with marketing automation tools is preferred.

Skills:

• Proven experience in marketing, with a strong understanding of market dynamics.
• Proficiency in digital marketing tools, particularly Google Ads and email marketing platforms.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Leadership capabilities to guide teams towards achieving shared objectives.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
• Familiarity with IT systems and office software applications is essential.
• Creative mindset with a keen eye for detail when producing marketing materials.