Motorcycle Service Advisor

MOTORCYCLE SERVICE ADVISOR

Location: Cheltenham
Salary: £30,000 - £34,000 + Bonus + Benefits

OVERVIEW

An established motorcycle retailer is seeking a customer-focused Motorcycle Service Advisor to join its busy aftersales team in Cheltenham.

This is an excellent opportunity for an experienced Service Advisor or strong customer service professional with a passion for motorcycles to work in a specialist dealership environment. The successful candidate will act as the key link between customers and the workshop, ensuring a smooth, efficient and high-quality service experience.

KEY RESPONSIBILITIES

• Welcome customers and manage all service, repair and maintenance enquiries.

• Accurately capture customer concerns and create detailed workshop job cards.

• Liaise with Technicians regarding diagnosis, progress and repair requirements.

• Keep customers updated throughout the service process in a clear and timely manner.

• Prepare estimates and obtain authorisation for additional work where required.

• Promote service plans, accessories and additional workshop opportunities.

• Ensure all invoices, job records and documentation are completed accurately.

• Manage customer expectations and deliver excellent service experiences.

• Support workshop efficiency and scheduling alongside the Service Manager.

• Maintain high standards of customer satisfaction and manufacturer compliance.

CANDIDATE PROFILE

• Previous experience as a Service Advisor or customer-facing role within automotive or motorcycle retail.

• Strong communication and interpersonal skills.

• Organised with the ability to manage a busy and varied workload.

• Confident explaining technical information in a customer-friendly way.

• Passion for motorcycles (highly desirable).

• Good IT and administrative skills.

• Full UK Driving Licence preferred.

DESIRABLE EXPERIENCE

• Franchised dealership experience (motorcycle or automotive).

• Knowledge of workshop processes, MOTs and servicing schedules.

• Experience with upselling service plans or aftersales products.

KEY PERFORMANCE INDICATORS

• Customer satisfaction scores.

• Labour sales and workshop revenue contribution.

• Additional work authorisation conversion rates.

• Service plan and accessory sales.

• Booking efficiency and workshop utilisation.

• Administrative accuracy and compliance.

PERSONAL ATTRIBUTES

• Friendly and approachable.

• Customer-focused and professional.

• Organised and detail-oriented.

• Calm under pressure.

• Positive and enthusiastic.

• Team player with a proactive attitude.

• Committed to delivering high-quality customer service.