Paid Media Manager (GA4, Meta)

Client Details

My client are a leading and established company operating within the technology and telecoms industry. They are known for their innovative products and commitment to delivering cutting-edge solutions to their customers.

Description

Paid Media Strategy & Management

• Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
• Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
• Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
• Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
• Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
• Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.

Cross-Channel Collaboration

• Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation
• Work alongisde Paid Social to support integrated campaign
• Share paid search insgihts, audenience trends, and performance data to support support wider content and search marketing initiatives

Reporting and Performance Analysis:

• Track, analyse and report regularly on campaign performance, providing actionable insights and recommendations
• Use data and analytics
• Monitor key KPI including revenue, ROAS, CPA, conversion rate and customer acquisition performance

Profile

A successful Paid Media Manager should have:

• Proven experience in managing paid digital campaigns within the technology and telecoms industry.
• Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads, and ad platforms; Search, Shopping, Performance Max, and Demand Gen campaigns
• Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable
• Ability to develop and implement data-driven strategies to meet campaign objectives.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Knowledge of current trends and best practices in digital advertising and paid media.
• A results-oriented mindset with a focus on achieving measurable outcomes.

Job Offer

• Opportunity to work within a leading company in the technology and telecoms sector.
• Permanent position based in Reading, offering stability and growth potential.
• Benefits package to be confirmed, with a focus on employee wellbeing.
• Collaborative work environment that values expertise and innovation.
• Onsite - Reading

If you are passionate about digital advertising and want to make an impact as a Paid Media Manager in Reading, we encourage you to apply today!