Paid social growth lead

Paid Social Growth Lead (Meta Focus)

Location: Reading (Hybrid, with regular time on-site working closely with our team and venues).

We are located 2 minutes walk form the station, with a 20 minute direct train into London and Elizabeth line link.

Salary: £50,000 – £70,000 + performance bonus (OTE £80k+ tied to growth)

About Us

We’re a growing hospitality group with two established venues and two more launching soon, alongside a developing e-commerce brand.

We’ve worked with agencies and in-house teams. We’re now bringing paid media fully internal and investing in a dedicated growth role.

The role

This is a newly created position with real ownership.

You’ll be responsible for turning ad spend into revenue, leading paid social across both:

• venues (footfall and bookings)
• e-commerce (online sales)

Primary focus: Meta Ads Manager
Secondary: TikTok Ads Manager

How you work

• Fast-paced, creative and content-driven
• Rapid testing of creatives, hooks and offers
• Quick feedback loops — scaling what works and cutting what doesn’t
• Improving funnel performance (ads to landing page to conversion)
• Close collaboration with our in-house content creator (who leads organic strategy)
• Use of AI tools and platform automation to improve speed and output

What we’re looking for

• Strong track record with Meta Ads Manager (essential)
• Experience with TikTok Ads Manager or a strong creative-led mindset
• Experience managing and scaling paid social budgets (£50k–£100k+ monthly)
• Commercial mindset focused on revenue and profit

Bonus (not essential)

• CRO or landing page optimisation experience
• Exposure to Google Ads

Growth and future opportunity

As we scale, we plan to build out a small in-house media function to support the wider business.

This role will play a key part in shaping that direction, with the opportunity to influence how it’s built, define processes, and potentially support future hires as the team grows.

Benefits:

• Free parking
• On-site parking

Application question(s):

• Describe a paid social campaign you scaled. Include starting spend, what you changed, and the final outcome (CPA/ROAS/revenue).

Work Location: Hybrid remote in Reading RG1 1EP