Product Marketing Executive
SoCode Limited
I'm looking for a proactive and commercially minded Product Marketing Executive to help bring innovative technology solutions to market through compelling messaging, launch support, and sales enablement activity.
This is a non strategic, hands-on role sitting between Product, Marketing, and Sales, ideal for someone who enjoys turning technical solutions into clear customer value propositions and impactful marketing collateral.
You’ll play a key role in supporting go-to-market initiatives, product launches, and campaign activity within a fast-growing technology-led environment.
Working closely with Product and Marketing leadership, you’ll help shape how products and services are positioned in the market while supporting internal teams with practical, high-quality content and launch materials.
This role is execution-focused and well suited to someone who enjoys variety, collaboration, and working across multiple projects in a fast-paced environment.
Key Responsibilities:
Product & Service Messaging
- Support the development of clear product positioning and customer-focused messaging
- Translate technical capabilities into easy-to-understand value propositions
- Maintain product descriptions, proposition summaries, and messaging documentation
- Ensure website and product content remains accurate and aligned to commercial priorities
- Coordinate product and service launch activities
- Create launch materials including one-pagers, FAQs, solution briefs, and web content
- Support internal communications and launch readiness activities
- Produce practical sales and marketing collateral including:
- Pitch decks and presentations
- Case studies and customer success stories
- Solution overviews and one-pagers
- Competitive and objection-handling materials
- Work closely with sales teams to understand customer challenges and refine messaging
- Assist with campaigns across email, website, events, and social channels
- Draft marketing copy and customer communications
- Coordinate with designers and external agencies where required
- Conduct market and competitor research
- Track campaign and content performance
- Use feedback and insight to continuously improve messaging and materials
- 2–4 years’ experience in B2B Marketing or Product Marketing
- Background within technology, software, IT services, or professional services environments
- Strong copywriting and communication skills
- Experience producing sales and marketing collateral
- Comfortable working with cross-functional stakeholders
- Highly organised with the ability to manage multiple priorities
- Exposure to - Cloud technologies, Cyber security, CRM or ERP solutions, IT services or managed services
- Experience within an SME or scaling business
- Familiarity with CRM platforms or marketing reporting tools
- Commercially aware and customer-focused
- Curious and eager to learn technical concepts
- Collaborative and confident communicator
- Practical and delivery-oriented mindset
- Comfortable adapting in a fast-paced environment
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