Regional Sales Executive

Our client is a well-established agricultural machinery, groundcare equipment, and rural supplies company working across a wide range of agricultural enterprises – from arable and livestock farms to estates, horticultural businesses, and sports turf facilities. With a strong reputation for technical expertise and customer service,

We are seeking an experienced Sales Executive to join the field sales team. You will be responsible for developing new business and managing existing relationships across a diverse portfolio of agricultural and rural customers.

• Develop and execute a territory sales plan to achieve revenue and margin targets
• Proactively identify new business opportunities across farming, estate, groundscare, and rural sectors
• Build and maintain strong relationships with farm managers, estate owners, groundscare contractors, and agricultural dealers
• Provide technical product advice and demonstrations on a wide range of agricultural and groundcare machinery and supplies
• Negotiate contracts and tenders, working closely with the internal sales and logistics teams
• Attend trade shows, county fairs, and industry events to represent the business
• Maintain accurate CRM records and sales forecasts

• Proven field sales experience within the agricultural, groundcare, machinery, or rural supplies sectors
• Strong understanding of agricultural enterprises and the challenges faced by modern farming and estate management
• Confident presenting and demonstrating technical products to a range of stakeholders
• Self-motivated, organised, and comfortable managing a large geographical territory
• Full UK driving licence

• BASIS or FACTS qualification
• Experience with precision agriculture or integrated farm management systems

• Competitive basic salary woth bonus scheme
• Company vehicle
• Pension and healthcare
• Ongoing product and sales training
• Career progression within a growing, independent business