Sales Executive

Optima Recruitment

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Business Development Executive 

Overview

We are seeking a motivated, commercially driven, and proactive individual to join a growing sales team focused on expanding a portfolio of international business events. The successful candidate will be responsible for developing new business opportunities across a range of industry sectors and engaging with senior decision-makers from organisations of varying sizes.

Salary & Benefits

  • Basic salary: £30,000–£35,000 (dependent on experience)

  • Uncapped commission structure with monthly payments and performance bonuses

  • Year 1 On-Target Earnings (OTE): approximately £60,000 / Longer-term earning potential: £75,000–£100,000+

Key Responsibilities

  • Contribute to the commercial success of a portfolio of international B2B events.

  • Identify, develop, and maintain a pipeline of prospective exhibitors, sponsors, and commercial partners.

  • Generate revenue through the sale of exhibition space, sponsorship opportunities, and related event products.

  • Execute consistent outbound sales activity and work towards individual and team revenue targets.

  • Maintain accurate records and manage opportunities within the company's CRM system.

  • Engage with prospective clients through a combination of cold outreach, networking, referrals, and existing relationships.

  • Build and manage relationships with both new and existing clients to maximise value and event participation.

  • Collaborate with internal departments, including marketing and operations, to support successful event delivery.

  • Provide a high level of customer service throughout the sales cycle.

Candidate Profile

Essential Requirements

  • Previous sales experience in either a business-to-business (B2B) or business-to-consumer (B2C) environment.

  • Strong communication and relationship-building skills.

  • Highly motivated, target-driven, and results-oriented.

  • Confidence engaging with senior stakeholders and decision-makers.

  • Resilient, adaptable, and comfortable operating in a fast-paced sales environment.

Personal Attributes

  • Professional and enthusiastic approach.

  • Commercially minded with a proactive attitude.

  • Strong interpersonal skills and the ability to build rapport with a diverse range of contacts.

  • Collaborative team player with a positive and flexible mindset.

Additional Information

  • Competitive commission and bonus structure.

  • Generous annual leave entitlement, including additional seasonal office closure.

  • Potential opportunities for international travel.

  • Informal and supportive working environment.

  • Regular team and company social events.

  • Career progression opportunities within a growing organisation.

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