Senior Conversion Rate Optimisation (CRO) Manager

Senior Conversion Rate Optimisation (CRO) Manager

Salary Range: £50,000 – £60,000 plus performance Bonus

Hybrid Tangmere, West Sussex, or fully Remote About Us

We are the clear market leader in our sector and one of the fastest growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and facilitate the purchase of thousands of vehicles through our high traffic websites and nationwide operations. We have now launched across the United States, with multiple states already operational and an ambitious plan to expand nationwide. Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. Our target is bold: we are working towards a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities.

The Role:

Delivering Conversion Optimisation at Scale

Reporting to the Head of CRO, you will play a key role in supporting delivery of the UK and US CRO roadmaps, helping drive optimisation initiatives that contribute directly to business growth objectives, bookings and commercial performance. This is a highly hands-on role spanning experimentation, analytics, UX optimisation, customer journey design, CRM optimisation, sales-assisted conversion and commercial performance improvement. You will work closely with the Head of CRO, Marketing, Product, Engineering, Data and Sales teams to identify opportunities, prioritise initiatives and deliver measurable business impact.

Key Responsibilities

Experimentation & Testing Ownership

• Own significant elements of the CRO experimentation roadmap.

• Develop hypotheses based on customer behaviour, analytics and business objectives. • Run A/B and multivariate testing programmes.

• Analyse results and communicate findings.

• Support delivery of the wider CRO roadmap and agreed optimisation objectives.

• Prioritise experimentation activity based on commercial impact, customer insight and business goals.

• Build and maintain a structured experimentation backlog.

End-to-End Conversion Optimisation

• Analyse customer journeys from first website visit through to completed booking.

• Identify friction points and conversion opportunities.

• Improve lead generation, engagement and booking conversion rates.

• Support optimisation of both online and offline customer journeys.

• Support initiatives that improve performance across the full customer journey, from initial enquiry through to booking, collection and customer experience.

Website & On-Site CRO

• Optimise landing pages, forms, funnels and user journeys.

• Produce wireframes, user flows and journey maps.

• Work closely with developers and designers to implement improvements.

Omni-Channel Optimisation

• Improve performance across website, phone, SMS, email, WhatsApp and live chat.

• Test messaging, timing and communication strategies.

• Support seamless customer experiences across channels.

Sales & Offline Conversion Optimisation

• Analyse lead routing and follow-up processes.

• Improve sales-assisted conversion performance.

• Support optimisation of scripts and customer communication journeys.

Data, Analytics & Insights

• Write SQL queries and interrogate large datasets.

• Build dashboards and reporting frameworks.

• Translate data into actionable recommendations.

Technology & Tooling

• Work within CRO, analytics, CRM and experimentation platforms.

• Support tracking, attribution and measurement improvements.

• Identify opportunities to leverage AI, automation and emerging technologies to improve customer experience, conversion performance and operational efficiency.

Cross Functional Collaboration

• Work closely with Marketing, Product, Engineering, Data and Sales teams.

• Ensure optimisation initiatives are delivered effectively and at pace. Reporting & Continuous Improvement

• Report on experimentation outcomes and business impact.

• Contribute to a culture of continual optimisation and learning.

• Ensure optimisation initiatives are measured against meaningful commercial outcomes including bookings, collections and revenue contribution where appropriate. • Support delivery and reporting of CRO-related OKRs across UK and US operations.

What We're Looking For

• 5–8+ years' experience in CRO, Growth, Product Optimisation or a similar commercially focused role.

• Proven experience owning experimentation programmes.

• Strong understanding of conversion psychology and customer behaviour.

• Hands-on experience running A/B testing programmes.

• Strong analytical capability and commercial awareness.

• SQL skills and confidence working with large datasets.

• Strong UX intuition and customer journey understanding.

• Experience working closely with developers and technical teams.

• Experience within lead generation businesses highly desirable.

• Experience optimising sales-assisted customer journeys highly desirable. • Excellent communication and stakeholder management skills.

• Comfortable operating in fast-paced, entrepreneurial environments.

• Experience working within an OKR-driven or performance-focused environment.

• Experience using BI and reporting platforms such as Power BI, Looker, Tableau or similar.

• Strong commercial mindset with the ability to balance customer experience improvements with business outcomes.

Location and Flexibility

Our offices are based on the South Coast (Tangmere and Portchester). The role can be office based, hybrid, or fully remote for the right candidate, with quarterly in-person collaboration sessions encouraged.

Why Join Us?

• Competitive salary and performance-based bonus.

• Significant ownership and autonomy.

• Exposure to one of the largest lead-generation operations in the UK automotive sector.

• Opportunity to help shape and scale optimisation across both established UK operations and a rapidly growing US business.

• A culture that rewards initiative, pace and performance.

• Growing international footprint and exciting long-term growth plans.

• Opportunity to work directly with senior leadership on high-impact growth and optimisation initiatives.

Benefits and Perks

• Comprehensive pension package.

• Wellbeing and employee support programme.

• Discounted gym memberships and on-demand GP service.

• Retail and leisure discounts across major brands.

• Regular team events, summer and Christmas parties. • Free food Fridays and fresh fruit available for staff working on site.

• Free on-site parking.

• Discounted garage services for vehicle owners.

• Counselling and financial assistance helplines.