Venue & Events Sales Manager

Venue & Events Sales Manager

We're working with a well-established sporting and events venue in the West Midlands to recruit a Venue & Events Sales Manager. This is a senior commercial role and we want to be upfront from the outset: we're looking specifically for someone who has built their career within the events or venue industry. If your sales background sits outside of that world, this one isn't for you.

For the right person, this is a genuine lead role with real scope to make it your own.

The position is focused on non-matchday revenue, covering conferences, corporate events, exhibitions, live events, weddings, and parties. You'll be the driving force behind growing that revenue stream, which already generates over £1,000,000 annually and is on an upward trajectory.

Reporting to the Commercial Director, you'll develop and own the full commercial strategy for the venue. That means identifying and securing new revenue opportunities, implementing pricing and packaging strategies to maximise profitability, and working toward year-round utilisation across hospitality suites, conference facilities, and outdoor event spaces.

On the business development side, you'll build and manage a structured sales pipeline, drive outbound activity through networking, partnerships, and direct outreach, and establish clear KPIs around revenue growth, conversion rates, and client retention. You'll put in place proper reporting and forecasting frameworks so performance is visible and accountability is built in.

You'll work closely with the Experience and Engagement team on campaigns and lead generation, with Operations on event delivery, and with Finance on reporting and invoicing. You'll have one direct report, a Venue Sales Account Manager focused on key accounts, and you'll be responsible for their ongoing direction and development.

The core working pattern is Monday to Friday but matchday involvement is a key part of this role. You'll be expected to support the Commercial Director on match days, overseeing bars, kiosks, and on-site commercial activity, so flexibility to work evenings and weekends when required is essential. Outside of matchdays, this is also the kind of position where you'll want to be present at larger or new events as they come in.

What we're looking for:

• Solid, demonstrable experience in a senior sales or commercial role within the events or venue industry, this is an essential requirement and applications without this background will not be considered
• A track record of growing non-matchday or non-core revenue within a venue or events environment
• Strong business development instincts, someone who can spot an opportunity and act on it
• Experience building and managing a sales pipeline with clear forecasting and conversion tracking
• The ability to develop innovative event concepts and partnership-led opportunities
• Excellent relationship management skills across corporate clients, agencies, and partners
• Flexibility to work matchdays, evenings, and weekends as required
• Experience with CRM and event management systems is a bonus
• A sports or hospitality background would be a real advantage
• Enthusiasm, energy, and fresh ideas for how to grow a venue commercially

Package:

• Competitive salary, details provided on application
• Annual performance and behaviours-based bonus
• Core hours Monday to Friday with matchday and evening flexibility required