Area Sales Manager

Area Sales Manager

Premium Garden Tools & Accessories

North, Midlands & Scotland

£40,000 - £45,000 + 15% Bonus + Company Car + Benefits

Looking for a role where you can make a real impact across an underdeveloped territory?

Enjoy building strong customer relationships and driving growth through better account management?

Want to represent a premium, heritage brand with a strong reputation in garden retail?

We're working with a well-established premium garden tools, accessories and gifting business with a strong heritage, quality-led product ranges and a recognised reputation across the garden retail sector.

This is a brilliant opportunity to join a supportive, close-knit business where the territory has significant growth potential.

What's in it for you?

• £40,000 - £45,000 depending on experience
• 15% annual bonus opportunity
• Hybrid company car
• Company fuel card
• Laptop and mobile phone
• 25 days annual leave plus bank holidays
• Represent a premium, established brand
• Supportive and collaborative team culture
• Genuine opportunity to grow an underdeveloped territory

The Role

As Area Sales Manager, you'll be responsible for managing and growing sales across Scotland, the North of England and the Midlands down to Leicester.

The role will be a mixture of developing an existing customer base and identifying new opportunities, with around 70% focused on current accounts and 30% on new business sourcing.

Your customer base will include independent garden centres, garden shops, large online stockists and store-level contacts within key garden centre accounts.

You'll be driving revenue growth through strong account management, range proposals, merchandising support, journey planning and customer development.

This role is about building long-term relationships, increasing revenue and helping customers get the best from a premium product range.

About You

You may currently be an Area Sales Manager with experience selling into retail, independent retailers or garden centres.

Direct garden industry experience would be useful, but it isn't essential. What matters most is your ability to sell a premium product, build strong customer relationships and manage a large territory effectively.

You'll ideally have:

• At least 5 years' sales experience
• Strong account management skills
• Experience managing a field sales territory
• Good journey planning and time management
• Experience selling into retailers, independents or store-level customers
• The ability to analyse sales data and plan against revenue objectives
• Strong commercial awareness
• Confidence selling premium products and brand value
• Excellent communication skills
• Good IT and CRM discipline
• Self-motivation, enthusiasm and a strong work ethic
• A mature, team-focused and relationship-led approach

Culturally, this is important. The business is looking for someone who is genuinely personable, hardworking and able to fit into a supportive team environment. They don't want someone overly aggressive or internally competitive. They want someone who can build trust, represent the brand properly and develop the territory in the right way.

The Territory

The territory covers Scotland, the North of England and the Midlands down to Leicester.

Scotland is expected to be visited roughly once per quarter, with the majority of the customer base sitting further south.

This could suit someone based in the North East, Yorkshire, North Midlands or surrounding areas, provided they are comfortable with regular travel across the patch.

What's Next?

For an informal chat, call me, Brian, on (phone number removed), email (url removed), or message me on LinkedIn.

Don't worry if your CV isn't fully up to date, just send what you've got, and we'll take it from there.

Ref - BM21552