Brand Lead

Brand Lead- Beauty Sector

A truly exciting opportunity arisen for a commercially minded professional to join one of the UK's fastest growing beauty and supplement providers based in London. Our client is a leader in their field who introduces pharmaceutical and health care products manufactured in Japan to the 15 country markets of Europe and Middle East.

We are eager to speak with exceptional individuals who are results-driven and commercially minded, with proven experience in strategic marketing and brand-led environments. The ideal candidate will bring strong strategic marketing viewpoint, the ability to translate insights into impactful brand and product strategies, and manage implementation.

Success in this role will come not from relying on large marketing budgets or extensive teams, but from the ability to think creatively, identify products with real market appeal, position them intelligently, and turn innovative ideas into yet another international success story in your marketing career.

Main responsibilities for the Brand Lead:

As a Brand Lead, you are responsible for leading the end-to-end development and execution of commercially driven brand strategies across international markets. This includes shaping products from initial concept through to full market readiness, ensuring alignment with UK and international regulatory standards, consumer expectations, and category requirements within the beauty and personal care sector. You own product selection, go-to-market strategy, and cross-functional delivery, while driving marketing performance, managing budgets, and leveraging market insight to maximise commercial growth. You also oversee e-commerce strategy to strengthen digital presence, conversion, and customer engagement.

• Lead the successful development and launch of new and existing brands across international markets, ensuring strong commercial positioning, market readiness, and competitive differentiation.
• Drive product portfolio strategy from concept stage, ensuring products are aligned with market demand, regulatory requirements, and beauty sector standards across UK and international markets.
• Develop and execute comprehensive go-to-market strategies, ensuring effective product placement, pricing, positioning, and launch execution across multiple territories.
• Work closely with marketing, regulatory, distribution, and cross-functional partners to maximise brand reach, compliance, and commercial performance.
• Provide structured commercial guidance and strategic support to Sales Managers across multiple country markets to improve local execution, sell-through, and market penetration.
• Design, implement, and continuously optimise marketing plans, using performance data and consumer insight to improve effectiveness, ROI, and long-term brand growth.
• Manage budgets end-to-end, including forecasting, allocation, tracking, and performance analysis to ensure efficient investment and strong commercial return.
• Conduct in-depth market research, competitor analysis, and consumer behaviour insight to inform product development, positioning, and growth opportunities.
• Lead the development, optimisation, and scaling of e-commerce channels to drive digital performance, customer acquisition, and brand engagement across international markets.
• Ensure all brand and product activity adheres to company policies, regulatory requirements, and Health and Safety standards.

Main Requirements for the Brand Lead:

• Higher education in Marketing or a related field.
• Minimum of 2+ years’ experience in strategic marketing or brand management, ideally within the beauty, cosmetics, or pharmaceutical industry.
• Strong experience in beauty or personal care product development, with a clear understanding of product lifecycle from concept to market launch.
• Demonstrated commercial awareness of product positioning, category strategy, and market adaptation across UK and international markets.
• Solid knowledge of core marketing principles, tools, and frameworks, with a proactive interest in emerging beauty trends and innovation.
• Proven track record in product launches, brand development, and project management across multi-market environments.
• Strong strategic and analytical thinking skills, with the ability to translate market insight into commercially viable product and brand decisions.
• Confident, outgoing personality with a collaborative approach and strong stakeholder management skills.

What we offer in return to the successful Brand Lead:

• Monday to Friday- remote role
• Company Bonus 
• Salary £50,000 per annum
• UK’s leading wealth management pension scheme
• Training and career development prospects
• 22 days holiday entitlement + Bank Holidays

If you are passionate about making a significant impact and want to be part of a dynamic team and unique organisation, this role is for you! Please do not hesitate to contact us for more details. 
 

Paradigm Employment Services Ltd is acting as an Employment Agency in relation to this vacancy.