Business Development and Growth Executive

Do you have experience of sales of a service B2B?

Are you an experienced objection handler, and solution finder?

Are you experienced in working through the  ‘full sales cycle’?

Our client is an established Learning and Development Company, covering coaching, mentoring, leadership and management development programmes.

Through continued growth they are looking for a Business Development and Growth Executive

Role Purpose

To work directly with the Director responsible for business growth to generate new business opportunities, by executing targeted outreach, managing campaigns, and ensuring structured follow-up of all leads and interactions.

This is a commercial, execution-focused role, responsible for turning marketing activity, relationships, and outreach into qualified meetings and pipeline.

Key Responsibilities

Lead Generation & Outreach Execution

Build and manage high-quality prospect lists using LinkedIn and Sales Navigator

Execute targeted outreach campaigns (connection requests, messaging, follow-ups)

Convert activity into meetings and opportunities with prospective clients

Confident in managing and challenging senior stakeholders to ensure actions are completed and opportunities progress

Campaign Execution & Pipeline Development

Support the delivery of sector-focused campaigns (e.g. Learning & Development, Housing, Leadership)

Track all campaign activity, responses, and next steps

Ensure no leads or opportunities are lost or untracked

Maintain momentum across all active campaigns

Organise and deliver targeted marketing projects (e.g. webinar creation, delivery and follow-up, podcasts, industry events)

CRM Ownership (HubSpot / other)

Own and maintain accurate CRM data (contacts, opportunities, stages, next actions)

Manage pipeline visibility and progression

Ensure all activity is captured with minimal duplication (email/calendar integration)

Continuously improve how the CRM supports business development

Follow-Up & Conversion Discipline

• Take ownership of all follow-up activity from:
  • Webinars and events
  • Outreach campaigns
  • Meetings and introductions
  • Ensure timely, structured, and commercially focused follow-ups
  • Drive conversations towards meetings and next-stage opportunities

Skills & Experience Required

Essential

Experience in business development, sales support, marketing operations, or similar

Strong commercial awareness — understands what makes a good lead and how opportunities progress

Strong experience using CRM systems (HubSpot, Salesforce or equivalent) and IT systems (MS products - agile and fully capable to work in Word, Excel and PowerPoint content, generating clear data and copy for internal business use, with minimal support)

Strong project management capability to plan, coordinate, and deliver multiple concurrent commercial activities

LinkedIn and Sales Navigator for lead generation

Highly organised with the ability to manage multiple workstreams effectively

Confident written and verbal communication skills

Desirable

Experience in professional services, consultancy, or B2B environments

Capability to produce engaging content for PowerPoint (effective visuals and narrative) in line with company branding

Experience supporting or executing marketing campaigns

Exposure to pipeline reporting and performance tracking

Canva and SAP experience an advantage