Head of Brand, Digital & eCommerce

This role leads the overall marketing strategy, integrating brand, digital marketing, and eCommerce to drive customer acquisition, conversion, and retention. It requires cross-functional leadership to align teams, optimise performance through data-driven campaigns, and deliver consistent, commercially impactful growth.

Client Details

Our client continues to scale and are dedicated to providing excellent patient care and innovative healthcare solutions. They are looking for a skilled professional to enhance their marketing presence and support their mission to deliver high-quality services for their consumers and customers.

Description

• Develop and lead the overall strategy, covering brand, digital marketing, and eCommerce performance
• Protect and grow brand reputation with consistent messaging across all channels and touchpoints
• Drive customer acquisition, conversion, and retention through data-led campaigns and digital activity
• Lead and develop a high-performing, cross-functional digital marketing team
• Collaborate with senior leadership and operational teams to align marketing with business goals
• Manage and optimise marketing budgets to deliver strong ROI and commercial impact
• Oversee website, content, social media, and digital performance (including SEO and campaigns)
• Create effective internal communications to engage teams and align them with strategy
• Implement scalable processes and tools to improve marketing efficiency and adoption
• Measure, analyse, and report on performance, using insights to continuously improve results

Profile

About You:

• Proven senior marketer with experience across brand, digital, and eCommerce
• Delivers measurable growth across acquisition, conversion, and retention
• Strong team leader sets direction, builds capability, drives performance
• Credible operator across functions; works closely with ops and leadership
• Data-led; confident with KPIs, insight, and ROI optimisation
• Comfortable managing pace, complexity, and multiple priorities
• Clear communicator turns strategy into simple, usable plans
• Commercially focused with tight control of budgets and investment decisions
• Pragmatic, hands-on, and solutions-driven
• Protects brand while keeping messaging human and effective

Job Offer

• Competitive salary of £70,000-£80,000 per annum
• Hybrid working model: 3 days on-site, 2 days remote
• Private healthcare cover
• Employer pension contribution
• 25 days annual leave plus bank holidays
• Supportive, professional, and collaborative working environment