Head of Direct Sales

About the Company
A market-leading international provider of home and commercial solutions is seeking an experienced Head of Direct Sales to lead a high-performing, multi-channel sales function. The organisation is part of a global group and has demonstrated strong growth in the UK, with ambitious plans to further scale performance, customer experience, and revenue.

The business operates a modern UK headquarters with integrated production, R&D, and commercial teams, alongside a national field sales operation.

The Role
This is a senior leadership position responsible for driving performance across a nationwide direct sales channel, including both field-based teams and hub operations.
You will lead regional management teams and oversee a large network of sales professionals, ensuring strong commercial performance, operational efficiency, and exceptional customer experience.

Key Responsibilities

• Lead and manage the direct sales organisation, including field sales and operational hub/showroom teams
• Own and deliver sales strategy, performance, and growth plans
• Drive revenue, margin, and conversion improvements across all channels
• Partner with senior stakeholders across marketing, operations, finance, IT, and HR
• Develop and coach regional leaders to maximise team performance and engagement
• Optimise systems (CRM/ERP) and processes to improve productivity and reporting
• Ensure delivery of a best-in-class customer journey
• Oversee compliance with regulatory and health & safety requirements
• Collaborate with marketing to maximise lead generation and conversion
• Lead and support M&A activity, including integration of acquired businesses

Key Focus Areas

• Deliver sustained double-digit growth and improved commercial outcomes
• Increase recurring revenue streams and customer lifetime value
• Enhance customer satisfaction and advocacy (NPS, reviews, retention)
• Build a high-performing, engaged sales culture
• Ensure robust governance and compliance standards

About You

• Leading large, multi-site or national B2C sales operations
• Managing field-based sales teams and performance-driven environments
• Developing and executing strategic growth plans
• Delivering measurable results across revenue, margin, and customer metrics
• Driving change, transformation, and continuous improvement
• Stakeholder management across senior leadership teams

You will also bring:

• Strong leadership presence and the ability to inspire high-performing teams
• A hands-on, results-focused mindset
• Excellent communication and relationship-building skills
• Commercial acumen and data-driven decision-making capability

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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