Head Of Marketing

Head of Marketing EMEA

External Ref: ZCHOMEMEA3004

Job Description:

Head of Marketing EMEA – Hemel Hempstead, UK

Salary: £95,000 plus Bonus, Car allowance and Benefits

Working Pattern: Hybrid (minimum 3 days per week in office), with travel across EMEA as required Reporting to: GM & Managing Director, EMEA & Global Travel Retail

About Our Client

Our client is a global leader in technology solutions, primarility Consumer Electronics and Accessories, dedicated to enhancing everyday life through innovative products spanning power, protection, connectivity, audio, and smart home categories. With a rich heritage of industry leadership and a people-centric approach, our client is committed to fostering meaningful connections between people and technology. As a diverse and forward-thinking organization, they are passionate about delivering exceptional experiences and driving growth across international markets.

The Opportunity

Our client is seeking a commercially driven, hands-on marketing leader to head the EMEA Marketing function. This pivotal role is responsible for developing and executing the regional marketing strategy across a diverse range of markets, channels, and consumer segments. The Head of Marketing, EMEA, will play a key role in strengthening brand equity, supporting commercial growth, and ensuring that regional marketing initiatives are fully aligned with business priorities and global brand direction.

You will lead a talented EMEA Marketing team across Channel Marketing, Creative, Social Media & CRM, and regional support functions. Collaborating closely with Sales, Business Units, Planning, and Global teams, you will drive cross-functional alignment, set clear priorities, and ensure effective execution throughout the region.

This is a highly visible leadership position, ideal for a strategic thinker who is equally comfortable with hands-on delivery. The successful candidate will thrive in a fast-paced environment, value cross-functional teamwork, and be motivated by building both strong brands and high-performing teams.

Key Responsibilities

Strategic Leadership

• Develop and execute the EMEA marketing strategy in alignment with regional growth objectives and global brand priorities.
• Ensure marketing plans drive brand strength, market share growth, demand generation, and commercial performance.
• Translate global strategies into impactful regional plans tailored to local market dynamics, channel priorities, and consumer behaviour.
• Shape the regional marketing agenda to position the organization for success in both established and emerging markets.

Regional Team Leadership

• Lead, coach, and develop the EMEA Marketing team, fostering a high-performance culture rooted in collaboration, accountability, and continuous improvement.

Cross-Functional Collaboration

• Partner closely with Sales, Business Units, Planning, and Global teams to align marketing activities with commercial objectives, demand plans, and product priorities.
• Play an active role in cross-functional planning to enhance alignment and execution across the organization.

Hands-On Execution

• Lead the delivery of regional marketing plans, providing hands-on support and guidance as needed.
• Balance strategic leadership with operational delivery, maintaining pace and ensuring high-quality execution.

Brand and Channel Activation

• Oversee the regional activation of global campaigns, product launches, and brand initiatives across key channels, ensuring consistency and local relevance.
• Drive best-in-class execution across digital, social, PR, events, retail, and partner activations.

Insight and Performance Management

• Leverage data, market intelligence, and campaign analysis to identify opportunities, optimize plans, and improve ROI.
• Stay attuned to consumer, customer, and market trends across EMEA to ensure marketing strategies remain relevant and competitive.

Budget and Resource Management

• Manage the regional marketing budget, ensuring effective allocation of resources to maximize impact and achieve business objectives.
• Oversee agency and external partner relationships to ensure high-quality execution and support for regional plans.

Qualifications & Experience

• Extensive experience in a senior marketing leadership role (Senior Marketing Manager, Head of Marketing level), ideally within consumer electronics, technology, or a similarly fast-paced, consumer-focused environment.
• Proven track record of leading marketing teams across multiple EMEA markets and channels.
• Strong commercial acumen, with the ability to connect marketing strategy to business performance and growth.
• Experience building consumer-led brands in multi-channel environments, with a deep understanding of driving relevance, visibility, and demand.
• Broad expertise across brand, channel, digital, and integrated marketing.
• Highly collaborative, with the ability to influence effectively within a matrixed organization.
• Demonstrated experience partnering with Sales, Business Units, Planning, and Global stakeholders.
• Strong people leadership skills, with a history of building teams, developing talent, and driving accountability.
• Hands-on, practical mindset with the ability to balance strategic vision and operational execution.
• Strong analytical skills and confidence in using data and insights to guide decisions and measure success.
• Excellent communication skills, with the ability to engage and influence senior stakeholders internally and externally.
• Fluency in English is essential; additional European languages are an advantage.
• Degree in Marketing, Business, or a related discipline preferred.