Marketing Account Manager

This exciting role as a Marketing Account Manager in the Public Sector requires a skilled individual to oversee marketing campaigns and client relationships effectively. Based in Liverpool, the role focuses on delivering impactful strategies and ensuring client satisfaction.

Client Details

The hiring company is a well-established organisation within the Public Sector. As a medium-sized enterprise, they are known for their strong industry presence and commitment to excellence in their marketing and agency efforts.

Description

• Develop and deliver marketing plans and campaigns for events, experiences, venues, and attractions.
• Identify and prioritise key clients and events to maximise commercial impact.
• Support client account management by delivering high-quality marketing campaigns aligned with objectives and targets.
• Create strategies to maximise client opportunities, increase loyalty, and drive spend (including re-engaging lapsed clients).
• Identify regional and national market opportunities and deliver B2B marketing activity to generate new leads.
• Line manage and support the Marketing Assistant.
• Represent the business in client meetings to secure new business, strengthen relationships, and build partnerships.
• Develop materials to effectively communicate and promote products and services.
• Lead website development initiatives, including creating a comprehensive content strategy and event resource.
• Apply the latest digital marketing techniques (including AI) to campaign development.
• Support growth in reach and engagement across social, email, and web channels (organic and paid).
• Manage social media channels, including content planning, scheduling, and brand development.
• Contribute to the delivery of the annual Sales & Marketing Plan and budget.
• Recommend and manage marketing budget allocation across campaigns and activities.
• Analyse audiences and market data to inform strategy and identify marketing opportunities.
• Monitor competitor activity and industry trends to enhance service quality and performance.
• Identify and deliver targeted consumer marketing opportunities, including brand awareness campaigns.
• Measure campaign performance and provide ROI analysis to drive continuous improvement.
• Act as brand guardian, maintaining and evolving brand guidelines.
• Represent the business at networking events and industry forums.
• Collaborate internally to maximise marketing opportunities and ensure high-quality delivery.

Profile

A successful Marketing Account Manager should have:

• A strong background in marketing or a related field.
• Proven experience in managing client accounts and delivering successful campaigns.
• Excellent communication and interpersonal skills.
• The ability to analyse data and present findings effectively.
• Strong organisational skills and attention to detail.
• A proactive approach to problem-solving and meeting client needs.
• Knowledge of the leisure, travel & tourism sector is advantageous.

Job Offer

• Salary ranging £35,000 GBP.
• Opportunity to work in the vibrant city of Liverpool.
• Engagement with a reputable organisation in the Pulbic Sector leisure, travel & tourism industry.
• Exposure to diverse marketing projects and campaigns.
• Supportive work environment focused on professional growth.

If you are passionate about marketing and eager to make an impact, apply today!