Marketing Director

Focus 5 Recruitment are supporting a growing financial services business in Leicester in their search for a Marketing Director. This is an exciting opportunity to join an ambitious organisation that provides independent financial advice to a growing base of private clients and has significant plans for future expansion.
 
The successful Marketing Director will be responsible for leading the company's marketing function, creating and delivering a strategy that supports business growth, strengthens brand presence, and enhances the customer journey. This is a highly visible leadership role, offering the opportunity to shape both marketing performance and the future development of the team.
 
We're looking for a commercially focused marketing professional who combines strategic vision with a practical approach to delivery. You'll be equally comfortable developing long-term plans, analysing performance data, leading people, and getting involved in campaign execution when required.
 
Whether you're already operating at Marketing Director level or are a senior marketing leader ready to take the next step, we're keen to hear from candidates who can demonstrate a strong track record of driving growth through effective marketing strategy and leadership.
 
The Role

Strategic Leadership

• Develop and implement a marketing strategy that aligns with the company's growth objectives.
• Identify opportunities to increase market share, brand awareness, and customer engagement.
• Ensure all marketing activity delivers measurable commercial outcomes.

Customer & Brand Development

• Lead initiatives designed to improve customer acquisition, retention, and overall experience.
• Use customer insights and data to inform campaign planning and strategic decision-making.
• Drive consistency in brand positioning and messaging across all channels.

Marketing Performance

• Drive marketing activity that directly supports ambitious business growth targets, ensuring clear alignment between marketing initiatives and commercial objectives.
• Work closely with senior stakeholders to identify opportunities for revenue growth, client acquisition, and increased market penetration, using marketing as a key driver of business performance.
• Establish and monitor meaningful performance metrics, using data, insight, and commercial awareness to continually optimise activity and maximise return on investment.

Team Management

• Provide leadership, direction, and support to the marketing team.
• Create a culture of collaboration, accountability, and continuous improvement.
• Coach and develop team members, helping them achieve both personal and professional growth.

Budget & Resource Planning

• Take ownership of marketing budgets and ensure expenditure is aligned with business objectives.
• Evaluate marketing investment and maximise return across all activities.
• Manage resources effectively to support both short and long-term goals.

Skills & Experience

• Significant experience in a senior marketing leadership role.
• Demonstrable success in developing and delivering marketing strategies that have driven business growth.
• Degree educated in Marketing, Business, or a related subject.
• Strong knowledge across digital marketing, brand development, customer engagement, and campaign management.
• Proven experience leading, mentoring, and developing successful marketing teams.
• Highly analytical with the ability to use data and insights to shape strategy and improve performance.
• Strong understanding of marketing technology and modern marketing practices.
• Experience within financial services would be advantageous, although candidates from other regulated environments will also be considered.

This is a fantastic opportunity to join a successful and expanding business where marketing is viewed as a key driver of growth. The role offers genuine influence, autonomy, and the chance to build and develop a high-performing marketing function.
 
For immediate consideration and further information, please apply today.
 
Please note: Candidates must be able to attend the Leicester office 3-4 days per week as part of the hybrid working arrangement.