Sales and Marketing Director
Leaders in Care
Location: South East & East of England
Salary: £70,000 - £75,000 + car allowance and bonus
A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team.
This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.
The Role As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets.
Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.
Key Responsibilities
- Develop and implement a multi-site sales and marketing strategy
- Drive occupancy growth across all services
- Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
- Lead private fee-payer enquiry generation and conversion activity
- Support homes with tours, open days, and community engagement initiatives
- Analyse performance data to identify trends and growth opportunities
- Coach and support Home Managers and teams in sales best practice
- Oversee brand positioning, digital presence, and marketing campaigns
- Proven experience in a senior sales and marketing role within the care home sector
- Strong understanding of both local authority and private fee-paying markets
- Demonstrable success in delivering occupancy growth across multiple sites
- An inspiring leader with the ability to engage, influence, and develop teams
- Commercially minded with strong analytical and strategic thinking skills
- Excellent communication, networking, and relationship-building abilities
- Full UK driving licence and willingness to travel across the region
- A senior leadership position with significant influence and impact
- The opportunity to shape growth within an expanding organisation
- A supportive, collaborative, and values-driven working environment
- Competitive salary and benefits package
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