Area Business Manager

Title: Area Business Manager

Location: Yorkshire & East Midlands (Field-Based)

Salary: £35,000 - £45,000 + uncapped bonus + company car + comprehensive benefits package

Our client is a leading multinational manufacturing group with a strong international presence. Due to continued growth, they are looking to appoint an Area Business Manager to develop and grow their Yorkshire & East Midlands territory.

Reporting to the Regional Sales Manager, this field-based role will focus on winning new business, managing existing customer relationships, and driving profitable sales growth across the automotive sector.

Responsibilities

• Develop and grow a designated sales territory, identifying and securing new business opportunities
• Manage and develop relationships with existing customers to maximise sales and profitability
• Deliver against sales, margin and business growth targets
• Plan and manage customer visits efficiently, maintaining an active pipeline of prospects
• Negotiate commercial agreements to achieve the best possible outcomes for both customers and the business
• Deliver product presentations and provide commercial recommendations to customers
• Monitor customer performance, identify growth opportunities and introduce additional product lines where appropriate
• Produce accurate sales forecasts, activity reports and pipeline updates
• Monitor competitor activity and market trends to identify new commercial opportunities
• Work closely with internal teams including Marketing and Customer Support to deliver an excellent customer experience
• Ensure effective credit management and compliance with company policies and HSEQ standards.

Requirements

• Previous experience within a field-based Business Development Manager, Area Sales Manager, Territory Manager or Area Business Manager role
• Minimum of three years' B2B sales experience, ideally within automotive, manufacturing, engineering, industrial, lubricants, parts or technical products
• Proven track record of generating new business and exceeding sales targets
• Strong commercial awareness with excellent negotiation and relationship-building skills
• Self-motivated with the ability to manage your own territory and prioritise workload effectively
• Confident communicator with excellent presentation and stakeholder management skills
• Strong IT skills with experience of CRM systems and sales reporting
• Full UK driving licence
• Experience within the automotive aftermarket or technical product sales would be advantageous but is not essential.