Area Sales Manager in Birmingham, West Midlands

Area Sales Manager

Location: Field Based – Location TBC
Salary: £35,000 – £55,000 basic DOE + uncapped bonus, car allowance, laptop, mobile phone & length of service rewards
Hours: Monday – Friday
Job Type: Full-time / Permanent

The Opportunity

We are looking for an enthusiastic and driven Area Sales Manager to join a dynamic, field-based sales and customer relationship team.

This role focuses on developing new business opportunities while managing and growing existing accounts across key sectors including pubs, hotels, bars, golf clubs and leisure venues.

You will take ownership of your territory, build strong long-term relationships with clients, drive sales growth and maintain a customer-focused approach. Working with a market-leading supplier network, this role offers excellent earning potential, career development and the opportunity to work within a collaborative and supportive environment.

The Role

You will be responsible for identifying and securing new business opportunities while nurturing long-term relationships with existing clients.

Working closely with internal teams including procurement, customer service and senior management, you will help expand the customer base and grow sales.

You will manage the full sales process, from the initial meeting through to converting prospects into active customers, while engaging with leisure and hospitality businesses and providing tailored solutions to meet their individual needs.

The role also includes attending monthly meetings at the company's headquarters near Bristol.

Essential Skills & Experience

The successful candidate will have a proven track record in field sales, particularly within the food, drink, leisure or hospitality sectors.

You will have a strong ability to establish and maintain long-term customer relationships and be confident taking opportunities from the initial conversation through to successful outcomes.

In-depth knowledge of the UK catering, licensing and leisure industries is required, along with excellent communication and presentation skills.

You will be highly motivated, results-oriented and service-focused, with good proficiency in MS Office, including Word and Excel, and the ability to quickly adapt to internal systems.

A full, clean UK driving licence is essential.

Desirable Experience

Operational experience within the hospitality sector, such as working in restaurants, bars or hotels, would be advantageous.

What's on Offer

You will receive a basic salary of £35,000 – £55,000 depending on experience, alongside an uncapped commission/bonus structure.

The package also includes a car allowance, laptop and iPhone, 21 days' holiday plus bank holidays, with the opportunity to earn additional leave through service milestones.

Additional benefits include a company pension scheme, comprehensive training and a personalised development plan, a collaborative and supportive team culture, regular team socials and access to a fully stocked kitchen with drinks and snacks.

About You

We are looking for a self-motivated and results-driven individual with a genuine passion for sales and relationship management.

You will thrive working autonomously, be confident managing your own workload and enjoy contributing to the growth and success of the wider team.

Apply Today

If you are an experienced field sales professional looking for an exciting permanent opportunity with excellent earning potential and genuine career development, we would love to hear from you.