Area Sales Manager

Feeling underappreciated in your current role? Being dragged down by never ending reports & admin? Want to be out there, face to face with customers? Want to work for an established well known business? If so this is for you!

The Company

Our client is one of the UK’s leading suppliers of welding equipment, consumables and industrial safety products. Established for almost 40 years, the business has built an outstanding reputation for delivering quality products, technical expertise & exceptional customer service, supporting customers across fabrication, engineering & industrial manufacturing throughout the region.

 

The Role

Reporting to the Sales Director, this home-based role will be responsible for driving sales growth across a dedicated UK territory. The BDM, will identify new business opportunities, develop existing customer relationships, and promote a comprehensive range of abrasives, welding consumables and industrial products using a consultative sales approach.

Key Responsibilities will include:

• Develop and implement a regional sales strategy to achieve revenue and growth targets
• Identify and secure new end-user business opportunities across the territory
• Build and manage a robust sales pipeline through proactive prospecting and customer visits
• Deliver product demonstrations, technical presentations and on-site customer trials
• Promote the company's range of abrasives, welding consumables and industrial products
• Convert trial activity into repeat business and long-term customer relationships
• Provide technical and commercial support on product performance and applications
• Monitor competitor activity, market trends, pricing and customer feedback
• Maintain accurate CRM records, sales forecasts and pipeline activity
• Build strong relationships with key decision makers and increase brand presence throughout the territory

Skills & Experience

The successful candidate will have experience within industrial sales. A background in welding, cutting, abrasives, PPE, workwear, tools, industrial consumables, industrial gases, or construction supplies would be highly advantageous. The ideal individual will demonstrate a proven track record of delivering sales growth, securing and developing key accounts, & identifying new business opportunities, supported by strong commercial awareness, relationship-building skills, & the ability to manage a territory independently while achieving sales targets.

Key Skills Required Include:

• Previous external sales experience within industrial or technical markets
• Experience selling welding, cutting, abrasives, PPE, workwear, tools, industrial consumables, industrial gases, or construction supplies
• Proven ability to win new business and develop existing customer accounts
• Strong relationship-building, communication, negotiation, and influencing skills
• Commercial awareness, including an understanding of margins, profitability, logistics, and sales budget management
• Self-motivated, organised, and capable of managing a sales territory independently