Assistant Manager in Stratford, London

Fashion Assistant Store Manager

Up to £55,000 + Commission + Bonus

We're recruiting for an exceptional Assistant Store Manager to help lead a flagship fashion store in London!

This is an opportunity for a proven, high-performing retail leader who thrives in a fast-paced, high-volume environment and knows how to drive both commercial success and team performance. We're looking for someone who can work closely alongside the Store Manager to co-lead a flagship operation, lead from the front on the shop floor, and consistently deliver exceptional results across sales, service, people, and operational standards.

The Opportunity

As Assistant Store Manager, you'll support the Store Manager with the day-to-day performance of a busy, high-turnover store, helping to lead a large team to deliver outstanding customer experiences while driving commercial growth. You'll be responsible for fostering a high-performance culture where sales excellence, operational standards, and customer engagement are at the forefront of everything you do.

What You'll Be Doing

• Supporting the Store Manager in leading and inspiring a large retail team to consistently exceed sales targets and KPIs.
• Driving daily commercial performance through hands-on floor leadership, effective shift planning, and decisive action.
• Analysing trading data and identifying opportunities to maximise sales, profitability, and customer conversion.
• Creating an energetic, customer-focused environment that delivers an exceptional shopping experience.
• Coaching, developing, and mentoring supervisors and sales associates to build future leaders within the business.
• Maintaining impeccable visual merchandising and brand standards throughout the store.
• Overseeing key operational aspects including stock control, scheduling, compliance, and loss prevention.
• Stepping up to take full ownership of store operations in the Store Manager's absence.

About You

• An experienced Assistant Store Manager or senior Department Manager with a strong track record of delivering results in a fast-paced fashion retail environment.
• Highly commercial, analytical, and driven by performance.
• Experienced in supporting high-volume turnover and motivating large teams.
• A natural leader who can engage, motivate, and develop people to achieve their potential.
• Confident making commercial decisions on the shop floor and adapting quickly to changing business needs.
• Passionate about fashion, customer experience, and delivering best-in-class retail standards.
• Resilient, energetic, and comfortable operating in a demanding flagship environment.

What's In It For You?

• Basic salary up to £55,000
• Generous commission structure
• Performance-related bonus
• Opportunity to co-lead a flagship London location
• Clear career progression with an ambitious and growing retail business
• Staff benefits and employee discounts

Apply today with your most up-to-date CV.