B2B Marketing Lead in London, Greater London

The B2B Marketing Lead role is a new role which will lead on marketing for a new product offering within the business. Role based in London with hybrid working.

Client Details

Our client are a leading and renowned global payments platform who are launching a new B2B service and product offering - this role will be responsible for marketing the new product offering across European territories. The role is based in London and will be on an initial day rate contract.

Description

The responsibilities of the B2B Marketing Lead:

• Own and deliver the integrated UK&I B2B marketing strategy and 12-month activation plan across research, content, campaigns, sales enablement and client engagement.
• Lead associated market research programmes, from brief and audience definition through to development of actionable insights and external activation.
• Develop a portfolio of issuer-, and acquirer -ready content and sales-enablement assets, including thought leadership, digital content and compelling UK&I case studies.
• Plan and execute targeted marketing activity to build awareness, create demand and support increased commercial-card acceptance among priority audiences.
• Develop and deliver client engagement programmes, including webinars, roundtables and events, connecting thought leadership and research to commercial conversations.
• Partner with Sales, Product and European/Global Marketing teams to ensure UK&I activity is commercially relevant, scalable and complementary to existing programmes.
• Own programme measurement, budget and agency management, demonstrating marketing impact through agreed engagement, activation and commercial KPIs.
• Drive stakeholder engagement across marketing, sales and product teams, but also with client marketing contacts where relevant

Profile

The successful candidate for the B2B Marketing Lead role:

• Will have B2B Marketing experience within a financial services/FinTech/Payments background
• Will be familiar with working within a matrixed environment and how to navigate this
• Strategic and hands on experience across all B2B channels
• The role will cover brand awareness and lead generation programmes.

Job Offer

This role will be contract on an initial day rate.