Brand Manager - FMCG Drinks

Henderson Brown Recruitment

Remote-friendly

Shape the future of iconic consumer brands and fast-track your career towards a Senior Brand Manager position within 6-12 months, in a business that is investing heavily in growth, innovation, and people.



Brand Manager

Location: Gloucestershire (Hybrid - 3 days onsite, 2 days WFH)
Salary: £40,000 - £45,000 + 10% Bonus



The Opportunity

We're supporting a leading drinks business to recruit two Brand Managers to take ownership of exciting and well-loved consumer brands within its growing portfolio.

Created following a restructure and increased investment behind the brands, these positions offer a rare opportunity to take full ownership of brand strategy, innovation, activation, and growth plans while working closely with commercial, category, customer marketing, and operations teams.

These are development-focused appointments. The business is looking for ambitious marketers with strong foundations in brand management and the desire to progress, with a genuine opportunity to develop into Senior Brand Manager positions within the next 6-12 months.

Whether your strengths lie in strategic partnerships, media campaigns, experiential activation, or challenger brand building, there is significant scope to make an impact.



Key Responsibilities

  • Develop and deliver annual brand plans and long-term brand strategies
  • Own brand activation plans across media, digital, PR, experiential, and shopper channels
  • Lead innovation projects from concept through to launch
  • Identify growth opportunities across products, formats, channels, and partnerships
  • Manage marketing budgets and maximise return on investment
  • Utilise consumer insight and category trends to inform decision-making
  • Work cross-functionally with Sales, Category, Insights, Finance, Technical, and Operations teams
  • Manage agency relationships and challenge outputs to deliver best-in-class execution
  • Monitor brand performance and implement actions to drive growth and profitability


What We're Looking For

  • Brand management experience within FMCG, food, or drinks
  • Strong understanding of brand building and consumer insight
  • Excellent project management and stakeholder management capability
  • Commercially aware with strong analytical skills
  • Ambitious, proactive, and eager to develop
  • Experience across activation, innovation, or partnerships would be advantageous


Additional Information

  • Hybrid working (3 days onsite, 2 days from home)
  • 10% annual bonus
  • Significant investment and growth plans
  • Genuine progression opportunity into Senior Brand Manager


Why Join?

This is an opportunity to join a business with an impressive portfolio of brands, significant investment behind its marketing agenda, and a culture that genuinely develops its people. You'll gain ownership, exposure, and the chance to accelerate your career while working on brands with real growth ambitions.


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