Brand Manager in Berkshire

As a Brand Manager, you'll lead the marketing strategy and growth, taking ownership of integrated campaigns, innovation, digital growth and product launches within a fast-growing category. Working cross-functionally with sales, digital, innovation and agency partners, you'll drive brand performance and deliver commercially impactful marketing programmes across the UK and international markets.

Client Details

Our client is a dynamic consumer healthcare company in Berkshire with a growing portfolio of market-leading brands. Known for its innovative culture and strong focus on health, the business offers the opportunity to make a visible impact within a collaborative and fast-paced environment.

Description

Brand Strategy & Planning:

* Developing and delivering the brand strategy and annual marketing plans,

ensuring all activity supports business objectives and maintains consistent brand positioning,

messaging and tone of voice.

Trade Marketing & Retail Activation:

* Supporting the Commercial team with compelling trade presentations, category stories and

retailer sell-in materials. Using shopper and category insight to optimise distribution, visibility

and point-of-sale activity across key retail partners.

Integrated Campaign Management:

* Leading the planning and delivery of integrated campaigns across paid, owned and earned

channels. Working with internal teams and external agencies to ensure activity is joined up,

efficient and commercially effective.

Consumer Engagement & DTC Growth:

* Working closely with the Digital Lead to drive DTC growth through effective customer

journeys, stronger consumer engagement and high-performing content. Using data and insight

to identify winning content, optimise performance and improve conversion across digital

channels.

Innovation & Product Development:

* Partnering with the Innovation team to identify opportunities for product extensions, new

formats and breakthrough innovation that support the long-term growth.

Product Launches:

* Working with the Commercial and Innovation teams to develop and deliver impactful launch

plans across the UK and international markets. Build awareness, engagement and retailer

support through creative, commercially effective campaigns.

Budget Management:

* Managing the annual brand budget, ensuring resources are allocated effectively across

channels and campaigns. Monitoring expenditure, evaluate return on investment and optimise

spend to achieve business objectives.

Performance Analysis & Optimisation:

* Tracking brand performance using sales, market share, digital, brand health and retail metrics.

Turning insight into practical recommendations that improve campaign effectiveness and

business performance.

Consumer, Category & Competitor Insights:

* Working closely with Category, Insights and Research teams to identify market trends,

evolving consumer needs and competitor activity. Use these insights to shape strategy, unlock

growth opportunities and maintain a strong market position.

Profile

A successful Brand Manager should have:

• A proven track record of delivering growth for FMCG or consumer brands, including omnichannel campaigns that drive awareness, engagement, and sales. Experience within consumer healthcare, OTC, personal care, or related categories would be advantageous.
  
• Strong understanding of digital marketing, DTC growth and customer journey development. Experience working with digital specialists and using data to improve consumer acquisition, engagement and conversion.
• Comfortable using analytics tools to track performance (e.g., EPOS, Google Analytics, Nielsen, continuous brand tracking data) and can adjust tactics based on what the data shows to optimise results.
• Excellent written, verbal and presentation skills, with the ability to influence and align cross-functional teams, brief agencies clearly and build string internal and external relationships.
• An analytical mindset with the ability to interpret data and draw actionable insights.
• A self-starter who is comfortable working at pace, taking ownership and balancing strategic thinking with practical delivery.
• Excellent attention to detail across planning, delivering and evaluation ensuring consistency in brand messaging, creative quality and regulatory compliance.
• Bachelor's degree in Marketing, Business, or a related field is preferred (or equivalent work experience).
• Professional marketing qualifications (e.g. CIM certification) are desirable.

Job Offer

• Competitive salary of £50,000- £60,000, dependent on experience.
• Permanent position based.
• Additional benefits to be confirmed.
• Flexible hybrid/remote working environment
  

If you're interested in this role, apply now.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.