Brand Manager
Pure Resourcing Solutions Limited
About the Role We're looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety and well being sector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention and lifetime value.
Working at the intersection of brand, digital marketing and commercial performance, you'll play a pivotal role in shaping how consumers discover, engage with and remain loyal to our services. You'll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels.
This role would suit someone with strong experience in subscription-based businesses, D2C marketing, customer life cycle management and data-driven decision making.
Key Responsibilities
- Develop and execute brand and marketing strategies to drive subscription growth and market share.
- Lead customer acquisition campaigns across digital and offline channels.
- Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention and advocacy.
- Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention and lifetime value (LTV).
- Work closely with digital, product, sales and customer experience teams to ensure a seamless and compelling customer proposition.
- Manage agency relationships, creative development and campaign delivery.
- Use customer insights, market research and performance data to inform marketing strategy and investment decisions.
- Identify opportunities for product and proposition enhancement based on customer needs and market trends.
- Maintain brand consistency across all customer touchpoints.
- Manage marketing budgets and evaluate campaign effectiveness.
Essential Experience
- Experience in a Brand Manager, Senior Marketing Manager or similar role.
- Proven success within a subscription, membership, recurring revenue or SaaS environment.
- Strong understanding of D2C customer acquisition and retention strategies.
- Experience managing multi-channel marketing campaigns.
- Ability to analyse data and translate insights into actionable growth plans.
- Excellent stakeholder management and communication skills.
- Budget management experience.
- Experience within healthtech, care, wellbeing, connected services, telecoms, or consumer technology sectors.
- Familiarity with CRM, customer lifecycle marketing and marketing automation platforms.
- Knowledge of regulated consumer markets.
- Opportunity to shape the growth of a purpose-led consumer brand.
- High visibility role with significant impact on commercial performance.
- Collaborative and supportive culture.
- Competitive salary and benefits package.
- Hybrid and flexible working arrangements.
Apply Now →
Application opens at the source listing. Free for jobseekers.