Brand & Marketing Consultant

A unique opportunity for an experienced marketing and brand leader to define and deliver the strategic vision for a rapidly growing sports-sector business, creating clear brand positioning, marketing direction and scalable growth plans. Working closely with the founders, you will lead brand development, activations, launches and community engagement initiatives while building a best-in-class marketing function to support ambitious UK expansion.

Client Details

An sports and leisure start-up undergoing rapid UK expansion, seeking to establish a market-leading brand through strategic marketing, community engagement and innovative customer experiences.

Description

• Develop and implement a long-term brand strategy aligned with business objectives.
• Define brand positioning, messaging architecture and core brand pillars.
• Create a consistent brand experience across all customer touchpoints.
• Ensure all communications reflect a clear and differentiated brand identity.

• Develop strategic marketing plans covering short, medium and long-term objectives.
• Create a marketing roadmap with clear deliverables and measurable outcomes.
• Identify opportunities to drive brand awareness, engagement and customer acquisition.
• Advise senior leadership on marketing priorities and investment decisions.

• Provide strategic direction to internal content teams, freelancers and external partners.
• Ensure content, social media and campaign activity align with the broader brand vision.
• Develop communication frameworks that drive consistency across channels.
• Support the evolution of a social-first and community-led marketing approach.

• Design and deliver marketing strategies to support new site launches, events and key commercial initiatives.
• Create innovative activation campaigns that engage customers and local communities.
• Develop partnership opportunities with businesses, influencers, ambassadors and key stakeholders.
• Support PR and promotional activity that enhances brand visibility.

• Use insight and market analysis to identify growth opportunities.
• Develop customer engagement and retention strategies.
• Monitor performance against agreed KPIs and recommend continuous improvements.
• Build scalable marketing processes capable of supporting future expansion.

• Act as a trusted advisor to founders and senior leadership.
• Collaborate with internal teams and external partners to deliver strategic objectives.
• Present marketing recommendations, plans and performance updates to key stakeholders.

Profile

• Proven experience in a senior marketing, brand strategy or consultancy role.
• Strong track record of developing and implementing successful brand strategies.
• Experience within high-growth, entrepreneurial or start-up environments.
• Demonstrable success delivering marketing programmes that have driven measurable business outcomes.
• Experience within sports, leisure, lifestyle, wellness or consumer-facing sectors is highly desirable.
• Successful delivery of brand launches, community activations, events and customer engagement initiatives.

• Strong understanding of modern brand-building and integrated marketing principles.
• Experience developing multi-channel marketing strategies.
• Excellent knowledge of social media, content marketing and audience engagement.
• Strong commercial awareness and strategic thinking capability.
• Ability to translate business goals into clear marketing plans and actionable initiatives.
• Excellent stakeholder management and communication skills.

• Entrepreneurial and commercially minded.
• Comfortable operating in a fast-paced and evolving environment.
• Able to manage multiple projects, priorities and competing demands.
• Creative thinker with strong problem-solving abilities.
• Passionate about building brands, engaging communities and creating memorable customer experiences.
• Hands-on and delivery-focused, with the ability to move seamlessly between strategy and execution.

Job Offer

• Competitive daily rate
• Temporary contract offering flexibility and varied responsibilities.

If you're interested in this role, apply now.