Brand Strategist

(Brand Strategist – 9months – London hybrid – SC - £550-575pday)

Our public sector client is seeking an experienced Brand Strategist to work on a flexible hybrid basis with London as a base.

This is an SC cleared role, the successful applicant can start on BPSS while SC is being transferred – you will be required to hold active or lapsed SC.

The successful candidate will join that team to lead the way on strategy, protection and positioning of our unique brand. We are looking for a proven track record of implementing brand strategies and brand architecture for large organisations and/or within creative environments

This role is to provide the strategic foundation their work is built on, defining the positioning, protecting the integrity of the brand, and ensuring that wherever a user encounters a government service, the experience feels joined-up, credible, and designed with them in mind.

To do this you will require the following skills and experience:

•           have 5+ years of experience across brand strategy, management, and protection within a technology, platform, or consumer-facing business where the brand operates across multiple channels, products and services

•           have worked across organisational boundaries with product teams, legal, communications, and policy teams, and can demonstrate examples of turning brand principles into practical guidelines that non-brand specialists can use.

•           demonstrate experience of brand protection and enforcement, including trademark fundamentals, IP monitoring, and how to escalate and resolve brand misuse across digital and physical channels in partnership with legal counsel.

•           a proven track record of strategic work with strong creative instincts with a proven ability to work alongside creative leaders and evaluate design outputs against brand positioning with authority.

•           can demonstrate measurable impact, whether building a governance framework from scratch, reducing infringement rates, or improving cross-channel consistency

•           are a confident communicator and influencer who has presented brand strategy to senior leadership, written clear policy and guidance, and brought sceptical stakeholders on board with a brand decision.