Business Development Manager Area Sales Manager

Overview

We are seeking a commercially driven Business Development Manager to manage an established portfolio of customer accounts whilst driving new business growth across its product divisions.

The role offers an excellent blend of account management and business development, with responsibility for maintaining and growing existing OEM and manufacturing customer relationships whilst identifying and developing new opportunities across a range of industrial sectors.

The successful candidate will be based from the Birmingham office, working closely with internal teams and customers throughout the UK.

Key Product Areas

Supplying specialist solutions into OEM and manufacturing sectors including:

Construction equipment manufacturers

Off-highway vehicle manufacturers

Agricultural machinery manufacturers

Industrial vehicle OEMs

Typical customers include organisations similar to CAT, JCB and Volvo.

Key Responsibilities

• Manage and develop an existing portfolio of customer accounts.
• Build relationships with procurement, engineering, manufacturing and commercial stakeholders.
• Identify opportunities for account growth and increased market penetration.
• Generate and convert new business opportunities across target sectors.
• Develop opportunities within both existing and emerging markets.
• Conduct customer visits, presentations and product discussions.
• Produce quotations and commercial proposals.
• Work closely with engineering, production and customer service teams to ensure customer requirements are met.
• Maintain accurate pipeline and activity reporting through CRM systems.
• Achieve agreed sales, profitability and new business targets.

Candidate Profile

Essential

Proven success in a Business Development, Sales or Account Management role.

Experience within a manufacturing, engineering or industrial environment.

Demonstrable ability to develop new business while managing existing customer relationships.

Strong relationship-building and communication skills.

Commercially aware with strong negotiation capabilities.

Full UK driving licence.

Desirable

Experience selling into OEM, manufacturing or industrial customers.

Exposure to construction equipment, off-highway vehicles, commercial vehicles, automotive, bus and coach, rail, agricultural machinery or similar sectors.

Experience working with technical or engineered products.

Knowledge of consultative or solution-based sales approaches.

Personal Attributes

• Proactive and commercially driven.
• Comfortable identifying and developing new opportunities.
• Able to build credibility with both commercial and technical stakeholders.
• Organised and self-motivated.
• Equally comfortable managing established relationships and developing new business opportunities.

Why Join?

• Opportunity to represent well-established market-leading product ranges.
• Strong existing customer base combined with significant new business potential.
• Exposure to recognised global OEM customers.
• Stable and respected UK manufacturing business with a long-standing reputation for quality and innovation.
• Genuine opportunity to influence growth within key product sectors.