Business Development Manager in Watford, Hertfordshire

Business Development Manager – Fire & Security

Location: Watford
Salary: £40-£45k plus OTE-£70K 
Job Type: Full-time, Permanent, hybrid 

The Role

Our client are looking for a commercially driven Business Development Manager to support the continued growth of an established Fire & Security business.

Reporting to the Group Sales Director, you will be responsible for winning new business, developing long-term customer relationships and securing high-value installation projects and recurring service and maintenance contracts across a defined territory.

Key Responsibilities

• Identify and convert new business opportunities across public and private sector markets.

• Build relationships with key decision-makers and develop existing customer accounts.

• Sell Fire & Security installation projects, service agreements and maintenance contracts.

• Conduct site surveys, prepare quotations and deliver tailored customer proposals.

• Manage the full sales cycle, from lead generation through negotiation to contract award and mobilisation.

• Identify upselling and cross-selling opportunities to maximise revenue.

• Maintain an accurate sales pipeline, forecast performance and report on KPIs.

• Use CRM and business management systems, including Simpro, to manage opportunities.

About You

• Proven experience in Business Development or Sales within the Fire & Security industry.

• A track record of winning new business and securing installation and maintenance contracts.

• Strong commercial awareness, negotiation and account management skills.

• Experience managing the full sales cycle and developing long-term customer relationships.

• Excellent communication, networking and organisational skills.

• A proactive, self-motivated approach with a focus on revenue growth and customer satisfaction.

What's on Offer?

• Competitive salary and bonus/commission.

• Company vehicle or car allowance, subject to package.

• Opportunity to develop a territory and drive business growth.

• Long-term career development within an established Fire & Security business.

Interested? If you have a proven track record in Fire & Security sales and enjoy winning new business and building lasting customer relationships, we'd love to hear from you. Apply today to find out more.