Business Development Manager in Coventry, West Midlands

Position: Business Development Manager
Location: Homebased covering UK
Salary: £Neg
The Company: Adhesive manufacturer

The Role:
•    Lead the development of the company’s end-of-line packaging business.
•    Develop and execute a structured business development plan for the market.
•    Identify and prioritise major target manufacturers and individual production sites.
•    Proactively generate and qualify new business opportunities.
•    Build and maintain a strong national sales pipeline.
•    Develop relationships with engineering, production, packaging, technical and procurement teams.
•    Visit manufacturing sites to understand packaging processes, equipment and existing adhesive applications.
•    Identify opportunities to replace incumbent adhesive products with the hotmelt solutions.
•    Understand the technical and commercial reasons behind customers' existing product choices.
•    Work with technical team to select and recommend appropriate products.
•    Develop compelling technical and commercial proposals.
•    Coordinate product samples, line evaluations and production trials.
•    Take ownership of opportunities from initial prospecting through trial, quotation, negotiation and commercial conversion.
•    Negotiate pricing and commercial terms within agreed authority levels.
•    Build strong, long-term customer relationships following conversion.
•    Develop individual production-line wins into wider site and multi-site opportunities.
•    Build relationships with relevant packaging machinery and hotmelt application-equipment businesses where these can support market development.
•    Maintain accurate CRM records and a disciplined approach to opportunity management.
•    Produce accurate forecasts and clearly report on pipeline, trials, risks and commercial progress.
•    Develop market intelligence covering competitor products, pricing, equipment and customer requirements.
•    Maintain a strong focus on profitable, sustainable growth and margin discipline.
•    Represent the company professionally at exhibitions, industry events and customer meetings.

Requirements:
•    Direct experience of hotmelt adhesives or the adhesive industry would be highly advantageous, but is not essential others areas of interest would be: Packaging machinery, Packaging materials, Corrugated packaging, Cartons and board packaging, Industrial adhesives and sealants, Industrial chemicals and consumables, Production-line equipment, Coding, marking and labelling systems
•    Experience of selling directly into food, beverage or FMCG manufacturing operations
•    Looking for someone with established experience in B2B technical sales or business development within manufacturing.
•    A strong track record of developing and winning new business.
•    Experience selling technical products, equipment, materials or consumables to manufacturing businesses.
•    Confidence working in manufacturing and production environments.
•    The ability to understand production processes and identify commercially valuable technical opportunities.
•    Experience managing complex sales opportunities involving multiple customer stakeholders.
•    Experience taking opportunities from initial prospecting through evaluation, trial, negotiation and conversion.
•    Strong commercial negotiation and account-development skills.
•    A disciplined approach to pipeline and opportunity management.