Commercial Marketing Manager in Telford, Shropshire

Location: Telford
Contract: 6-month Fixed-Term Contract (Maternity Cover)
Working Pattern: 4 days per week, with 1 day working from home
We're looking for an experienced Commercial Marketing Manager to join a well-established organisation on a 6-month maternity cover contract.
This is a varied, commercially focused role where you'll take ownership of marketing activity across several key product areas, driving revenue, customer engagement and brand experience.

• Develop and deliver seasonal and annual marketing plans aligned with wider business objectives.
• Lead integrated, multi-channel campaigns across email, paid media, websites, social media and partner channels.
• Drive online and in-store sales through targeted campaigns, promotions and product launches.
• Manage customer acquisition, retention and engagement campaigns.
• Develop compelling marketing communications and customer lifecycle strategies.
• Optimise ecommerce activity and the overall customer journey.
• Monitor campaign performance, analyse commercial KPIs and identify opportunities for improvement.
• Work closely with internal creative, digital, commercial and operational teams.

• Proven experience in commercial or consumer marketing.
• Strong understanding of digital marketing, CRM, ecommerce and customer lifecycle management.
• Experience planning and delivering multi-channel campaigns with measurable results.
• Confident analysing data and translating insights into actionable marketing strategies.
• Excellent communication, copywriting and stakeholder management skills.
• Comfortable managing multiple projects in a fast-paced environment.

Experience within retail, sport, entertainment or membership-based environments would be advantageous.

• 6-month fixed-term contract.
• 4-day working week.
• 1 day working from home.
• Opportunity to take ownership of varied commercial marketing activity.
• Based in Telford.

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