Content Lead (B2B) - Global Travel Brand

Looking for a content leader who combines strategic thinking with exceptional writing and editorial skills. You'll have a proven track record of leading content programmes across multiple markets while influencing senior stakeholders and delivering measurable business results.

Client Details

A market leading B2B Travel brand.

Description

• Develop and lead the global B2B content strategy, aligned with commercial objectives and audience needs
• Own content planning and delivery for the EMEA region across digital channels and sales enablement
• Lead, mentor and support an established international team of Content Managers (x2)
• Drive consistency in brand messaging, tone of voice and editorial standards across all markets
• Create content that supports the full customer journey, from awareness through to conversion
• Partner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiences
• Manage freelancers, agencies and external content partners to deliver high-quality content at scale
• Champion the use of AI tools to improve content quality, efficiency and workflow
• Develop effective content planning, governance and prioritisation processes
• Build strong relationships with senior stakeholders, balancing business priorities across multiple regions
• Use data and performance insights to continually optimise content and demonstrate commercial impact
• Encourage collaboration and knowledge sharing across global marketing teams

Profile

• Extensive experience developing and delivering B2B content strategies
• Experience leading and developing content teams within international or matrix organisations
• Outstanding writing, editing and storytelling skills across multiple content formats
• A commercial mindset with experience supporting demand generation, lead nurturing and sales enablement
• Strong stakeholder management and influencing skills
• Experience establishing editorial standards, messaging frameworks and content governance
• Knowledge of SEO, AI search, AEO and evolving content discovery best practice
• Experience using AI content tools to improve workflows and productivity
• Confidence managing agencies, freelancers and external partners
• Excellent planning and organisational skills, with the ability to manage competing priorities across multiple regions

Job Offer

£60k - £65k + Good Benefits

Hybrid working. 3 days a week in their central London office