CRM Campaign Automation Specialist

Expleo is looking for a CRM Campaign Automation Specialist to join our team and support a leading premium automotive client. This is an exciting opportunity for a customer-focused marketing professional to help deliver strategic, data-driven communications across the full customer lifecycle.

Working within a collaborative and fast-paced environment, you will play a key role in developing and activating personalised, omni-channel campaigns that enhance customer engagement, strengthen loyalty, and support a modern luxury customer experience.

• Location: Gaydon, UK
• Contract: Fixed-Term Contract (12 Months) - Maternity Cover
• Company: Expleo

Key Responsibilities

• Support the implementation of the Global Contact Strategy, ensuring alignment with customer experience objectives.
• Assist in the delivery of strategic omni-channel communication programmes across the entire customer lifecycle.
• Support the rollout of global CRM initiatives and best-practice campaign activation across multiple markets.
• Build and maintain strong relationships with key stakeholders across the business.
• Analyse campaign performance and provide data-led recommendations for continuous improvement.
• Help optimise customer journeys and touchpoints to deliver more personalised customer experiences.
• Ensure consistent and relevant communications across multiple customer channels.

Essential Skills & Experience

• Experience in CRM, customer lifecycle marketing, campaign management, or marketing automation.
• Strong understanding of multi-channel campaign planning and activation.
• Experience mapping and enhancing customer journeys.
• Ability to use customer insights and data to drive engagement strategies.
• Excellent stakeholder management and communication skills.
• Strong written and verbal communication abilities.
• Ability to simplify complex information and present clear recommendations.
• Experience delivering personalised customer communications at scale.

Desirable Skills

• Knowledge of Salesforce Marketing Cloud.
• Experience working in Agile environments.
• Experience managing agencies or external partners.

If you're passionate about CRM, customer journeys, marketing automation, and data-driven communications, we'd love to hear from you. Apply today.