CRM Strategy Consultant
Intec Select Ltd
Remote-friendly
The Opportunity
We are looking for an experienced CRM Strategy Consultant to lead a series of high-profile CRM strategy initiatives for a customer-centric organisation. This is a senior individual contributor role, offering the opportunity to shape the future of customer engagement, retention and lifecycle marketing across multiple business areas.
Working closely with the CRM Director and senior leadership team, you will be responsible for developing Board-ready CRM strategies, assessing current-state capabilities and creating long-term roadmaps that drive measurable business outcomes.
This role is ideal for a strategic CRM specialist who thrives in complex environments, can influence at Executive level and enjoys turning customer insight, business objectives and CRM capabilities into clear and actionable strategies.
Key Responsibilities
- Lead end-to-end CRM strategy projects across multiple business areas, including new product and brand launch initiatives.
- Assess existing CRM capabilities, customer journeys and operating models to identify opportunities for improvement and transformation.
- Develop medium- and long-term CRM strategies covering trading communications, customer lifecycle programmes, automation and engagement.
- Create Board and Executive-level strategy papers, recommendations and business cases.
- Define target-state CRM operating models, customer engagement frameworks and implementation roadmaps.
- Work independently to drive projects from discovery and analysis through to strategic recommendations.
- Facilitate workshops and engage with senior stakeholders to understand commercial priorities and customer needs.
- Ensure CRM strategies align with broader business objectives and customer experience goals.
- Produce detailed handover documentation and execution roadmaps for delivery teams.
- Demonstrable experience developing enterprise-level CRM strategies for Board, Executive or C-suite audiences.
- Strong background in CRM transformation, customer engagement and lifecycle marketing strategy.
- Proven ability to assess current-state CRM capabilities and design future-state operating models and roadmaps.
- Excellent strategic thinking, analytical and problem-solving skills.
- Experience influencing and managing senior stakeholders across complex organisations.
- Outstanding communication and presentation skills, with the ability to articulate recommendations at Executive level.
- Ability to work autonomously and deliver high-quality strategic output with minimal supervision.
- Experience within travel, retail, e-commerce or other customer-centric sectors.
- Exposure to CRM platforms such as Braze.
- Experience supporting large-scale CRM transformation or customer engagement programmes.
- Role: CRM Strategy Consultant
- Duration: Initial 6-month contract
- Rate: £600–£675 per day
- IR35 Status: Outside IR35
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