Demand Generation Manager - B2B - Healthtech

Michael Page

Remote-friendly

Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.

Client Details

We're partnering with a fast-growing Healthtech business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy.

Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.

This is a high-impact role where you'll have the autonomy to test new ideas, optimise performance and directly influence revenue.If you're passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.

Description

  • Own the inbound demand generation strategy across paid, organic and partnership channels
  • Drive growth in MQLs, SQLs, pipeline and marketing-generated revenue
  • Manage and optimise paid acquisition across Google Ads and LinkedIn
  • Develop technical SEO and Answer Engine Optimisation (AEO) strategies
  • Improve website conversion through landing page optimisation and A/B testing
  • Design and execute experiments to improve acquisition performance
  • Analyse funnel performance using metrics including CPL, CAC, ROAS and conversion rates
  • Partner with Sales to improve lead quality and pipeline conversion
  • Collaborate with Brand and Product Marketing to launch high-performing campaigns

Profile

  • 5+ years' experience in Demand Generation or Growth Marketing in Healthtech (Healthtech experience is essential)
  • A proven track record of scaling inbound acquisition and SMB demand generation
  • Hands-on expertise managing Google Ads and LinkedIn campaigns (Meta experience advantageous)
  • Strong knowledge of SEO, CRO and performance marketing
  • Experience running structured experimentation programmes and A/B testing
  • Confidence interpreting data and turning insights into commercial action
  • Experience with tools such as HubSpot, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager and Apollo

Job Offer

£60k - £65k + Bens

London based - Hybrid Working - 2 days a week onsite

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