Digital Growth Manager

Digital Growth Manager

Hybrid London Location

Premium Credit is the leading provider of insurance premium finance and a range of annually charged services, including tax, regulatory and accountancy fees, sports season tickets, memberships and school fees in the UK and Ireland. We’re a multi award winning business lending more than £4.5 billion to over 2.5 million customers through a network of almost three thousand partners- and growing.

Certified as Great Place to Work, we’re a successful business with a Trustpilot rating of 4.5, a Net Promoter Score of +78, a Glassdoor rating of 4.4 and a Silver Sustainability medal.

At Premium Credit, we help people and businesses spread the cost of essential payments, making life more affordable and accessible. We're looking for an ambitious, commercially-minded Digital Growth Manager to help accelerate our digital maturity and growth ambitions.

This is a unique opportunity to create and lead our digital growth strategy from the ground up, building an always-on digital marketing engine that drives awareness, engagement, lead generation, conversion and measurable business growth across our Insurance, Tax and Education sectors. This role will be instrumental in connecting digital activity directly to business outcomes and revenue growth.

If you're passionate about data-driven marketing, thrive in regulated environments, and enjoy bringing senior stakeholders on a strategic journey, we'd love to hear from you.

What You'll Be Doing

As our Digital Growth Manager, you'll own and lead the development of a growth strategy that aligns directly with Premium Credit's wider business strategy and commercial objectives.

You'll:

• Develop and execute a long-term digital growth roadmap that supports business priorities across Insurance, Tax and Education and key business areas.

• Own end-to-end digital acquisition and retention activity, including paid media, email automation, testing plans and campaign optimisation.

• Develop full-funnel plans that improve lead quality, conversion and revenue contribution, moving activity beyond one-off campaigns into systematic activity optimisation.

• Use data and performance insight to identify high-value audiences, refine segmentation, improve targeting accuracy and increase campaign effectiveness.

• Create tailored B2B and B2C digital activity for key business areas, ensuring messaging, targeting and channel choices are appropriate.

• Track, analyse and report on digital performance against agreed KPIs including ROI, CPA, conversion rate, lead quality and revenue contribution by business area.

• Develop data and performance dashboards, analytics, funnel reporting and actionable insight that supports evidence-based decision-making.

• Champion experimentation, innovation and the responsible use of AI to drive continuous improvement.

What We're Looking For

Essential Experience & Skills

We're seeking a seasoned strategic digital leader who brings:

Proven Financial Services Experience

• Experience working within financial services, insurance, lending, payments or another highly regulated sector.

• Strong understanding of regulatory and compliance frameworks, including customer communications governance and FCA requirements.

Digital Strategy Leadership

Demonstrable experience developing and implementing digital growth strategies from scratch, including scalable growth models that deliver measurable business impact.

· Highly experienced operator in the B2B2C environment, including partner and direct-to-customer activation.

· Proven experience developing and delivering digital growth strategies that support commercial objectives, lead generation, conversion and measurable performance improvement.

· Advanced knowledge of digital acquisition channels and strong hands-on experience managing full-funnel acquisition and retention activity across paid search, paid social, programmatic, email marketing, automation, landing page journeys and campaign optimisation.

Commercial & Financial Acumen

• Strong commercial mindset with the ability to evaluate investment opportunities and make recommendations based on return on investment.

• Confidence analysing performance metrics including ROI, CPA, conversion rates, lead quality and revenue contribution.

• Ability to balance customer outcomes, commercial objectives and budget management.

Exceptional Stakeholder Management

• Experience influencing and engaging senior stakeholders across multiple business functions.

• Ability to communicate complex ideas in a simple, compelling way and successfully bring leaders on the journey.

• Strong relationship-building skills with the credibility to challenge constructively and drive consensus.

Technical & Marketing Expertise

• Experience designing and delivering testing and optimisation programmes.

• Strong understanding of CRM platforms, marketing automation and performance reporting tools.

Why Join Premium Credit?

At Premium Credit, you'll join a business where your work genuinely makes a difference. We're proud of our culture, our people and our commitment to helping customers pay for life's essentials in a way that works for them.

Our Benefits Include

• Competitive salary and annual bonus opportunity

• Hybrid & flexible working

• 25 days annual leave plus bank holidays, with the option to buy and sell holiday

• Pension scheme with employer contributions

• Private medical and dental care

• Life assurance

• Employee Assistance Programme

• Learning and development opportunities

• Access to wellbeing initiatives and employee networks

• Discounts and lifestyle benefits

• The opportunity to work for a Great Place to Work® certified employer

• An inclusive culture where everyone is encouraged to bring their authentic self to work

If you're excited by the opportunity to shape and lead digital growth, influence business strategy, and deliver measurable commercial impact within a leading financial services organisation, we'd love to hear from you.

We're committed to providing reasonable adjustments or accommodations for applicants, so if you need support during the recruitment process, please let us know on the application form or send an email to (url removed)

If you're made an offer of employment you’ll be required to prove your eligibility to work in the UK before you start work. You must reside in the UK from the start date of this role; unfortunately we are unable to provide visa sponsorship at this time.

To ensure you can work from home efficiently you'll be asked to provide your internet speed at the application stage.

Premium Credit are an equal opportunities employer with a strong and passionate commitment to Diversity, Equality and Inclusion in the workplace. We welcome applications from all sections of the community and encourage people from all backgrounds to apply. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

By submitting your application, you agree that Premium Credit may collect your personal data for recruiting and related purposes. PCL uses AI tools to assist with our review of applications, including to summarise CVs against relevant job criteria and transcribe interviews. However, our team always makes the final decision on any application. Please see our privacy notice ((url removed)) for further information on how we process your personal data during the application process.

All postholders will be subject to appropriate pre-employment vetting procedures and a satisfactory Disclosure & Barring Service (DBS) check prior to appointment.

Please note, we reserve the right to close this vacancy early if we identify a number of suitable candidates. All applicants will be advised if the vacancy closes early.

We are not engaging agency support for this role and respectfully ask that agencies do not submit unsolicited candidate details to Premium Credit Limited in relation to this role.